• bet365 Partners - The bet365 Partners program continues to set the benchmark for excellence, scale, and reliability in affiliate marketing. It continued to deliver huge volumes with over 2.45 million new depositors between August ‘24 and July ‘25. Thanks to expansion, hard-work and localised expertise globally, total net revenue hit £988m for the programme, with unique affiliate-referred existing customers (measured via logins), reaching a high of 57.8 million (up 4.3% YoY). In addition, 2024-25 saw a significant 10% increase in the amount of overall partners, meaning that the bet365 Partners program now works with 5217 active affiliates globally.

• Betsson Group Affiliates - Betsson Group Affiliates delivered record performance across EMEA by focusing on mutually beneficial growth. Over 8,800 partners benefitted from transparent revenue models, multilingual support and localised campaigns. Innovations in tracking and optimisation boosted NDC growth and retention, while rigorous compliance – rejecting 30,000+ non-compliant applications – safeguarded partners and players. Built on trust and results, BGA's program defines affiliate success in EMEA. 

• Revsharks - The team at Revsharks has achieved a 228% surge in affiliate-driven revenue, a 149% rise in new depositing players and 188% traffic growth across 23 GEOs. Powered by Reg2Dep up to 70% and strong retention, the company’s retention and VIP teams maximised player value. Over 100 funnels were optimised, including gamified mechanics (Treasure Map, boosting FTDs by 28% and repeat deposits by 35%). Leveraging AI insights from Winshark, they also successfully launched a new iGaming brand. 

• Boomerang Partners - Boomerang Partners is one of the leading sports affiliate programmes. In 2024-2025, it added six brands and now manages 17+ brands in 40+ GEOs. Over that period, the company reached 5x higher online sports betting revenue, 2x higher online gambling revenue, 194% sports traffic growth and 81% retention rate among sportsbook users year-on-year. The partner network grew 120% to 3,000+. In 2024, Boomerang became an Official Regional Partner of AC Milan, an eye-catching and ongoing alliance that helps Boomerang stand out from the crowd.  

• N1 Partners - N1 Partners grew across EMEA Tier-1 markets with 14 licensed brands and 14,000+ affiliates. Over the past year, new partnerships rose by 21% and average payouts by 46%, supported by flexible deals up to €700 CPA and 45% RS. Each brand is tested internally before launch, with R2D reaching 70% in top GEOs. The €500,000 N1 Puzzle Promo, with a helicopter grand prize, engaged thousands of affiliates and secured coverage in 50+ media outlets, delivering a reach of more than six million impressions. 

• V.Partners - V.Partners stands out in the iGaming industry with nine years of expertise as a direct advertiser with exclusive in-house brands, delivering strong results and sustainable growth. It has been another successful year, with 17–20% annual growth in active affiliate partnerships. The company has also seen 23% year-on-year growth in traffic and revenue, fuelled by new brand launches and GEO expansion. The launch of Vulkan Spiele in Q3 2024 was another factor that boosted performance in DE and PL. V.Partners also introduced a Telegram Bot that gives partners instant access to balance, status and performance metrics.

• 1xPartners - 1xPartners has grown into one of the world’s leading affiliate programs, now uniting over 500,000 members who drive more than 3 million players to the 1xBet platform each month. Over the past year, membership increased by 50%, fueled by global expansion, innovation, and continuous platform enhancements. Operating in 70 languages across 150+ countries, 1xPartners achieves record conversion rates of up to 70% from registration to deposit through optimized campaigns and superior UX. Partners benefit from dedicated account managers, real-time analytics, and transparent communication - ensuring trust, performance, and long-term success in every market.

• 2RBOAffiliates - 2RBO Affiliates represents top iGaming brands including Betinia, YoYo Casino, CampoBet, and ToonieBet. Built on an advanced platform with gamification, flexible commissions, and no negative carryover, it drives strong partner returns. Over the past year, customer acquisition rose 52%, FTDs 70%, and traffic 66%, fueled by expansion into key markets such as Denmark. With transparent reporting, personalized support, and innovative tracking tools, 2RBO Affiliates continues to deliver scalable growth and lasting partnerships.

• 1w Partners - 1w Partners is a leading global affiliate program with over 100,000 partners as of 2025. Offering RevShare up to 60%, CPA over $250, and flexible hybrid deals, it ensures competitive, transparent earnings. Powered by in-house tracking, daily payouts exceeding $1M, and 24/7 manager support, 1win Partners delivers reliability and scale. With localised materials and market-adapted monetisation tools, the program continues to expand its reach and set new standards for affiliate success.

• Alpha Affiliates - Alpha Affiliates is a leading direct advertiser with over 10 years in business, offering tailored deals across RevShare, CPA, CPL, Hybrid, and Flat models to maximise partner profit. Its latest initiative, the Alpha Race Grand Finale (October 2025–January 2026), features a €500,000 prize pool, exclusive VIP experiences, and new platform features that boost engagement and performance. Marking the culmination of months of competition and community growth, it delivers more than rewards - it strengthens connections and drives long-term growth across the affiliate ecosystem.

The Affiliate Program of the Year award is sponsored by Upgames:
Upgames is a mini game studio specializing in crash games that put players at the center of the action. With a narrative-driven approach and diverse portfolio, we create titles that feel tailor-made - because they are.