For over 60 years, Betsson Group has been at the heart of entertainment. With leading brands like Betsson, Betsafe, NordicBet, StarCasino and InkaBet, we offer top-tier Sportsbook, Casino, and gaming experiences to millions of players across the globe.
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Latest News
Streaming now: How to win the World Cup – The evolution of sports betting
Starting with Episode 1, released Thursday 18 June, Global Gaming Insider is proud to present an industry-first documentary on how World Cup betting has evolved through the years.
Betsson extends World Cup content strategy with club talk show
The series brings together players from Inter, Club Brugge, Atlético Nacional and Racing Club as operators compete for World Cup visibility.
Betsson builds World Cup push around global football campaign
The operator is combining AI-driven localisation, ambassador-led content and in-house creative production as betting brands compete for visibility during the 2026 World Cup.
Betsson Greece extends workplace safety CSR programme
The operator’s latest seminar links its sports sponsorship network with workplace conduct and women’s professional development in Greece.
Betsson scores double with Buenos Aires and Rome padel deals
The operator reinforced its padel strategy with two back-to-back sponsorships, positioning the sport as a pillar of its international marketing approach.
In The Magazine
Review: The Global Gaming Awards EMEA 2026
A warm atmosphere and some vibrant jazz solos set the tone for another hugely successful Global Gaming Awards EMEA 2026.
Executive of the Year 2026
We present to you the 2026 Shortlist for the Executive of the Year award, sponsored by Interblock.
Social Responsibility of the Year 2026
We present to you the 2026 Shortlist for the Social Responsibility of the Year award, sponsored by Soft2Bet.
Affiliate Program of the Year 2026
We present to you the 2026 Shortlist for the Affiliate Program of the Year award, sponsored by Upgames.
Online Casino of the Year 2026
We present to you the 2026 Shortlist for the Online Casino of the Year award, sponsored by SPRIBE.