Betsson Group

Legal & RegulatoryMarketing+ 3 more

Italy’s Dignity Decree: Has gambling sponsorship left football, or just changed form?

Infotainment deals provide new commercial opportunities for Serie A clubs, but their financial impact remains uncertain.

4 min read • Jul 28 • By Marieta Lezaic

FinancialCasino+ 4 more

Pontus Lindwall Q&A: B2B challenges, Latin American success and future investment

The Betsson AB CEO discusses the operator’s Q2 performance in Latin America and reflects on the surge in player activity during the FIFA World Cup.

5 min read • Jul 17 • By Marieta Lezaic

Responsible GamblingLegal & Regulatory+ 2 more

Swedish court backs AML penalties against Betsson, Snabbare and Spooniker 

A Swedish administrative court has upheld enforcement action stating that the operators committed anti-money laundering failures through inadequate customer due diligence.

1 min read • Jul 6 • By Layla Victoria

Systems & SoftwareEquipment & Hardware+ 5 more

Streaming now: How to win the World Cup – The evolution of sports betting

Starting with Episode 1, released Thursday 18 June, Global Gaming Insider is proud to present an industry-first documentary on how World Cup betting has evolved through the years.

1 min read • Jun 18 • By Tim Poole

MarketingOnline+ 1 more

Betsson extends World Cup content strategy with club talk show

The series brings together players from Inter, Club Brugge, Atlético Nacional and Racing Club as operators compete for World Cup visibility.

1 min read • Jun 12 • By Shaan Khan

MarketingOnline+ 1 more

Betsson builds World Cup push around global football campaign

The operator is combining AI-driven localisation, ambassador-led content and in-house creative production as betting brands compete for visibility during the 2026 World Cup.

2 min read • Jun 9 • By Shaan Khan

CSROnline+ 1 more

Betsson Greece extends workplace safety CSR programme

The operator’s latest seminar links its sports sponsorship network with workplace conduct and women’s professional development in Greece.

1 min read • Jun 4 • By Shaan Khan

Land BasedMarketing+ 2 more

Betsson scores double with Buenos Aires and Rome padel deals

The operator reinforced its padel strategy with two back-to-back sponsorships, positioning the sport as a pillar of its international marketing approach.

2 min read • Jun 1 • By Milagros del Priore

iGamingOnline+ 2 more

EveryMatrix goes live in Cameroon with Betsson Africa 

The provider’s platform technology is live in Cameroon, after selection from Betsson Africa. 

1 min read • Apr 28 • By Eddie Overs

CasinoOnline+ 1 more

Reevo goes live with Betsson in Brazil

The rollout adds Reevo’s aggregation platform and in-house titles to Betsson’s Brazilian offering as both expand across regulated Latin American markets.

2 min read • Mar 24 • By Shaan Khan

CasinoiGaming+ 3 more

Reevo expands partnership with Betsson and goes live in Mexico

The deal will facilitate players in Mexico to play Reevo’s extensive catalogue of proprietary and third-party games through Betsson.

1 min read • Mar 19 • By Megan Elswyth

CasinoMergers & Acquisition+ 1 more

Betsson agrees €64.5m acquisition of Rhino Canada B2C assets

The deal also includes Rhino Entertainment Group’s front-end and middleware technology, which Betsson said will support its B2B operations alongside its expansion in Canada.

2 min read • Mar 12 • By Shaan Khan

CasinoOnline+ 2 more

Maximiliano Bellio: How Argentina can become a strategic innovation hub

Maximiliano Bellio, Managing Director Argentina/Paraguay at Betsson Group, discusses operating in Argentina’s province-based regulatory system and why the country remains a key strategic market within Latin America’s evolving landscape.

5 min read • Feb 25 • By Milagros del Priore

Land BasedPartnerships+ 1 more

Betsson donates Champions League shirt sponsorship to support Club Brugge blood donation campaign

Betsson Group has donated its front-of-shirt sponsorship space for the decisive Madrid tie to support a regional blood and plasma drive.

1 min read • Feb 24 • By Shaan Khan

iGamingOnline+ 1 more

Reevo partners with Betsson for Lithuania entry

Betsson Lithuania will now integrate Reevo's portfolio of iGaming content into its online platform.

1 min read • Feb 13 • By Rory Calland

FinancialOnline+ 2 more

Betsson digitises procurement operations through Jaggaer platform rollout

The procurement transformation centralises more than €130m in annual spend as the operator strengthens governance across 24 regulated markets.

3 min read • Feb 10 • By Shaan Khan

OnlinePartnerships+ 1 more

Betsson becomes official sports betting partner of the Davis Cup

The multi-year agreement adds Davis Cup branding and fan activations to Betsson’s growing tennis sponsorship portfolio as the 2026 competition begins this week.

3 min read • Feb 6 • By Shaan Khan

FinancialCasino+ 2 more

Betsson Q4 profit falls as taxes and investment reduce margins

Full-year revenue rises 8% while Q4 profit declines amid lower B2B contributions.

3 min read • Feb 5 • By Keih Ma

Legal & RegulatoryCasino+ 1 more

Lithuanian regulator closes Betsson advertising case without sanction

The decision follows voluntary corrective action taken during the inspection period, as Lithuania continues to tighten gambling advertising rules ahead of a full ban in 2028.

3 min read • Jan 23 • By Shaan Khan

Land BasedCasino+ 6 more

Global Gaming Awards EMEA 2026: Winners announced at exclusive event in Barcelona

The Awards, powered by Global Gaming Insider, once again celebrated excellence across the EMEA region.

3 min read • Jan 19 • By Mariya Savova

Land BasedMarketing+ 1 more

Betsson sponsors pro padel tournament in Argentina

Betsson will be the title sponsor of the event held in Mar del Plata this January.

3 min read • Jan 15 • By Rory Calland

CSRPartnerships

Betsson Group Affiliates extends community initiatives during festive period

The operator's affiliate division has continued its long-running partnership with a Maltese foodbank during the festive period, alongside separate community initiatives in Greece focused on social awareness and wellbeing.

3 min read • Dec 24 • By Shaan Khan

CSRPartnerships+ 1 more

Violence against women awareness campaign launched by Betsson

This initiative comes on the International Day for the Elimination of Violence Against Women.

3 min read • Dec 10 • By Will Underwood

Land BasedOnline+ 2 more

Global Gaming Awards EMEA 2026: Executive of the Year shortlist revealed

The 9th annual Global Gaming Awards Europe, Middle East & Africa are fast approaching, and excitement is growing ahead of the ceremony during ICE (World Gaming Week) in Barcelona in January. While the full Shortlist across all categories will be unveiled in a couple of weeks, today we are pleased to announce the nominees for one of the most competitive categories - Executive of the Year, sponsored by Interblock.

5 min read • Dec 4 • By Mariya Savova

Conferences & ExhibitionsAwards

Review: The Global Gaming Awards EMEA 2026

A warm atmosphere and some vibrant jazz solos set the tone for another hugely successful Global Gaming Awards EMEA 2026.

10 min read • Feb 2 • By Rory Calland

PersonnelAwards

Executive of the Year 2026

We present to you the 2026 Shortlist for the Executive of the Year award, sponsored by Interblock.

15 min read • Dec 11 • By Mariya Savova

Responsible GamblingCSR+ 1 more

Social Responsibility of the Year 2026

We present to you the 2026 Shortlist for the Social Responsibility of the Year award, sponsored by Soft2Bet.

8 min read • Dec 11 • By Mariya Savova

AffiliateiGaming+ 4 more

Affiliate Program of the Year 2026

We present to you the 2026 Shortlist for the Affiliate Program of the Year award, sponsored by Upgames.

8 min read • Dec 11 • By Mariya Savova

CasinoiGaming+ 2 more

Online Casino of the Year 2026

We present to you the 2026 Shortlist for the Online Casino of the Year award, sponsored by SPRIBE.

8 min read • Dec 10 • By Mariya Savova