No room for gambling ads? Europe’s regulatory squeeze
The gloves are off as Dutch, Bulgarian and Italian authorities turn up the pressure – while Finland offers a somewhat brighter outlook...
The Netherlands, Italy and Bulgaria already have some of the region’s strictest online gambling advertising regimes, with further regulatory changes on the horizon. Find out below where things are getting seriously “spicy.” But we’ll also see what’s in store for Finland and how its advertising rules could shape channelisation, when the country opens up its market to competition.
Below, Global Gaming Insider examines these developments in detail...
Is the Netherlands about to see a near-total ad ban?
The Netherlands has strict regulations and is now considering tightening its framework further. The ban on untargeted gambling advertising has been in place since July 2023, meaning operators cannot use mass advertising practices. This includes iGaming advertising on TV, radio and public spaces such as billboards. Some digital advertising is currently allowed, but only under strict conditions, with operators required to take measures to avoid reaching vulnerable groups.