Advertising reshaped: APAC’s changing gambling landscape
Changing regulations are reshaping the APAC advertising landscape, placing greater limits on how operators can reach consumers. Marieta Ležaić tells us more.
Online gaming advertising is entering a period of significant change across the Asia-Pacific region. New Zealand is preparing to launch its regulated online casino market under a new framework, while Australia has passed significant new restrictions on wagering advertising. Meanwhile, calls are growing in the Philippines for a complete ban on online gambling advertising.
Global Gaming Insider examines how regulations are reshaping the way iGaming can be promoted across APAC…
New Zealand liberalizes online casino market
New Zealand is gradually moving toward launching its regulated online casino market, which is expected to go live in early 2027. In general, the new regulations will permit online and physical advertising for remote casinos. This includes various online platforms, such as social media and search engines, as well as broadcasts and physical billboards. However, most of these advertising channels will face restrictions.