Following the first-ever ICE conference in Barcelona, were there any alterations made to the event that Hub88 found noteworthy in 2025?  

One of the most notable changes for Hub88 was the clearer separation of halls by industry sector this year. The change made navigation feel easier and ensured conversations were more targeted and useful. From our perspective, it helped drive more engaged footfall to our stand. Operators and suppliers who were actively looking for aggregation partners could easily find us, and we found the new location lent itself to higher-quality interactions and more productive meetings throughout the show.   

What can consumers expect from the Hub88 stand this year, and what type of feedback are you hoping to take away from the conference?  

This year, we’ve moved to the brand-new Hall One, introduced as a new hub for iGaming, and significantly expanded our stand to reflect our growth and ambition. We’re showcasing the strength of the wider Yolo Group by including B2B brands Odds88 and Live88 on the stand. 

Visitors can expect dedicated private meeting rooms and a more relaxed social space, with a bar to encourage informal conversations and offer some respite from the busy surroundings.  

In terms of feedback, we’re keen to hear directly from operators and suppliers about their evolving needs – particularly around customisation and performance. ICE provides the perfect environment for this and helps us shape our roadmap for the year ahead. 

Having integrated the ThrillPots jackpot solution in November, how has the new offering been received so far?  

The response to ThrillPots has been extremely positive. We’ve long admired ThrillTech’s approach to innovation, and this partnership felt like a natural fit for Hub88’s ecosystem. ThrillPots offers a unique and flexible jackpot solution that genuinely enhances player engagement and boosts GGR without adding unnecessary complexity for operators.  

Since launch, we’ve seen strong interest from our clients, with many keen to integrate the product into their platforms and explore the bespoke jackpot capabilities. The appeal lies in driving a new layer of excitement and retention, while remaining highly configurable across different markets. Early feedback has reinforced our belief that jackpots, when done intelligently, can be powerful differentiation tools. ThrillPots delivers exactly that. 

How can events such as ICE help Hub88 forge new collaborations, as well as offer insight into the future of gaming?  

ICE remains one of the most valuable touchpoints for the industry because of the sheer diversity of attendees it attracts. From operators and suppliers to regulators and emerging tech providers, it creates a unique space for our team to share and gain knowledge. These events are not just about showcasing our platform – they’re about listening and learning. Face-to-face conversations often reveal challenges, opportunities and trends that aren’t always visible from behind a screen.   

The event also offers early insight into where the industry is heading, whether that is through regulatory updates, information on emerging markets or analysis showing shifts in player behaviour. Many of our most successful partnerships have started with initial conversations at events such as ICE, making it a vital forum for long-term collaboration.

With iGaming personalisation serving as a content theme for ICE 2026, how has Hub88 noticed online gaming expand over the past year?  

Players are increasingly expecting tailored experiences that match their preferred way of play – whether that’s through adaptive bonuses, game recommendations based on play history or gameplay that reflects individual preferences. We have seen this shift accelerate and have made it our mission to empower operators with smarter tools.   

Solutions such as our Promotions Marketplace and Operator Zone dashboard give partners actionable insights, allowing them to match the right content to the right audience. Our personalisation model leverages player interaction data to refine game recommendations, boosting both engagement and retention. As the market evolves, delivering relevant, personalised experiences will determine which operators continue to resonate and those which will struggle.