Do you feel like major trade shows and industry gatherings like ICE have a major influence on your creative direction? Are there some examples you can recall of that happening in the past? 

ICE is always a trend-setting event. It’s where you see the industry’s pulse and get to find out what excites operators, what players are asking for and where the technology is heading. For us, ICE has often been a place we’ve found meaningful inspiration and insight. Our learnings from ICE 2025 have had a significant impact on our booth design this year, impacting how we have chosen to display our products and how we intend to offer visitors an even more immersive experience at this year’s event.   

ICE has found itself a new home in Barcelona, it seems. And at the same time you’ve teamed up with Bet365 in Spain. Strategically, what would you say makes the Spanish market so important to the wider industry right now? 

Spain is one of Europe’s most vibrant regulated markets. It’s a country with strong player engagement and a healthy appetite for premium content. Our partnership with Bet365 is a strategic move that reinforces our commitment to delivering localised and high-quality experiences. Barcelona hosting ICE adds an extra layer of significance – it’s a chance to connect directly with partners and operators in a region that is important to our European growth strategy. 

Will you be presenting something brand new to ICE-goers this year? 

ICE Barcelona 2026 will be the launchpad for some of our most exciting Q1 titles, including Firecracker Frenzy, Money Toad and Three Bandits: Shoot ‘n’ Spin, all of which are designed to push the boundaries of player engagement. We’re also going to be introducing enhanced interactive elements at our booth, giving visitors a hands-on experience with our latest mechanics and features. 

Do you find that players’ expectations of slots have changed dramatically over the past couple of years – how have you been reflecting that evolution recently? 

I think it’s a natural process for consumer expectations to evolve, and that’s not only true within our industry. Technological and societal developments impact what people expect to see and receive, whether that’s directly or indirectly. But I think these expectations differ from generation to generation and depending on where you are geographically. That is why our focus for 2026 and beyond will be on more localised content, listening to what our clients are telling us and doubling down on what is really resonating with the player base – all the while still delivering innovative and fresh content, mechanics and features. 

You seem to have found great success at ICE in previous years. What plans do you have in place to make sure you match those performances or even have your best ICE to date in 2026? 

Last year was a milestone with our first dedicated stand, and the response we received was phenomenal. This year, we’re going bigger – our booth will be even more immersive, our branding more impactful and our team ready for deeper conversations. We’ve analysed visitor flow, optimised our layout, and are prepped to make this a very memorable event. For us, success isn’t just foot traffic – it’s about forging meaningful connections that translate into long-term partnerships.