KSA and Roda JC launch "What does your profit cost?" campaign
The football club's players will wear minus numbers on their shirts as part of an awareness campaign about the normalisation of sports betting among young people.
The football club's players will wear minus numbers on their shirts as part of an awareness campaign about the normalisation of sports betting among young people.
KSA has instructed online gambling providers to discontinue the 'Share your bet' feature, citing concerns that the functionality constitutes advertising that cannot be adequately controlled to protect vulnerable groups.
The hire follows a recent run of digital and platform-led activity by the lottery supplier, including new iLottery roll-outs and wider data-driven product deployments.
Following the implementation of restrictions on sports sponsorship, the regulator has been working closely with sporting organisations to ensure compliance and clarify regulatory requirements.
The agreement gives operators access to more than 200 casino and lottery titles through a single aggregation platform, expanding 7777 Gaming’s reach across regulated markets worldwide.
The move places artificial intelligence development directly under executive oversight as affiliate platforms face rising regulatory, cost and quality pressures.
Analysis shows illegal gambling ads achieved tens of millions of impressions in late 2025, despite rapid ad turnover and platform removal policies.
Sports betting has changed very little over the last two thousand years, but online platforms offer new possibilities for gameplay and player interaction. Betting has the opportunity to evolve, but will it take it?
The contribution was recognised during a fund handover ceremony at ICE Barcelona 2026, with proceeds directed toward social impact projects aligned with responsible gaming objectives.
KSA has issued a binding instruction to Hillside New Media Malta, which operates the bet365 brand in the Netherlands, following failures to adequately protect players from excessive gambling.