The Green Bay Packers NFL franchise has agreed to a multi-year partnership with Potawatomi Sportsbook – currently owned and operated by the Forest County Potawatomi Community – naming the facility as its official sportsbook partner.
"We're excited to welcome Potawatomi Sportsbook as our official sportsbook partner," Packers VP of Sales and Business Development Craig Benzel said.
"Creating memorable fan experiences is central to both of our organizations and this partnership provides enhanced opportunities for us to engage with fans from all over Wisconsin. We're looking forward to seeing Potawatomi Sportsbook prominently featured at Lambeau Field on gameday and every day."
As a result of the collaboration, Potawatomi Sportsbook will be granted naming rights to Lambeau Field’s south gate, the Champions Club and the production studio where all Green Bay Packers’ podcasts are filmed.
The sportsbook facility will also become the presenting sponsor of Packers Predict, a mobile game where fans can forecast various outcomes each week and win prizes such as cash, gift cards, autographed items and gameday experiences.
Forest County Potawatomi Chairman Brooks Boyd Sr. also spoke on the multi-year partnership, having said, "We are thrilled to launch this historic multi-year partnership with the Green Bay Packers. Having Potawatomi Sportsbook named the official sportsbook partner of the Green Bay Packers is a tremendous milestone.
“This partnership will create meaningful opportunities for our community while bringing fans new ways to engage with the team they love. We're proud that the number one retail sportsbook in the Midwest is working with one of the most iconic teams in all of professional sports."
Potawatomi Sportsbook currently represents the largest retail sports betting venue in the midwest and is located on the Tribe’s ancestral lands in Menomonee Valley, Wisconsin.
On April 29, the Packers and the Oneida Nation agreed to a multi-year extension of their longstanding partnership, introducing several new elements aimed at increasing the Tribe’s visibility.
Under the revised agreement, Oneida Casino Hotel will expand its presence during Packers game days, including sponsorship of the game day attendance tracker.
AGS introduced its Mariachi Fortunes Trio slot family to Wisconsin for the first time at Potawatomi Casino Hotel, officially debuting the game as part of a celebration hosted on November 1
