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Wisconsin Green Bay Packers and Oneida Nation extend partnership

The partnership will strengthen Oneida Casino Hotel’s presence across gameday, digital and stadium features.

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Key Points
Oneida Casino Hotel will increase its visibility on Packers gamedays, including as the sponsor of the gameday attendance tracker
Digital engagement will be expanded through a new Packers app game and enhanced Fan Cam functionality that lets fans locate themselves in stadium photos

The Green Bay Packers and the Oneida Nation have agreed to a multi-year extension of their longstanding partnership, introducing several new elements aimed at increasing the Tribe’s visibility.

Under the revised agreement, Oneida Casino Hotel will expand its presence during Packers game days, including sponsorship of the game day attendance tracker.

Oneida Casino Hotel will also serve as the sponsor of a new digital game for fans within the Packers app and as the presenting partner of the Packers Fan Cam, which allows game attendees to zoom in on a still image of the stadium and find photos of themselves at the game.

Packers President and CEO Ed Policy stated: "As two organizations with deep roots in Northeast Wisconsin, we share a commitment to providing excellent experiences for fans, visitors and the local community.

"We are grateful to the Oneida Nation for their nearly three decades of partnership. We look forward to creating more opportunities for fans to engage with us on every visit to Northeast Wisconsin."

Oneida Nation Chairman Tehassi Hill added: "This partnership has been mutually beneficial to both Oneida and the Packers."

"We recently realized we have a billion-dollar economic impact on this region, and I am confident that comes in part from great business ventures like this.’’

The partnership also continues the designation of the Oneida Nation Gate on the east side of the Green Bay Packers stadium, Lambeau Field, with the Oneida Casino Hotel logo scheduled to be added to the signage before the 2026 season.

Good to know

The Green Bay Packers’ and Oneida Nation have a history of working together on a number of different programs for more than 27 years

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