The sports betting and gaming operator bet365 has officially launched its free mobile game bet365 Fantasy Sports.
Developed in a partnership with LOW6, the mobile game is now available across the US and Canada.
In the build-up to the World Cup, bet365 is capitalizing on the football frenzy that will soon occur, as football is still the most bet on sport in the world.
“We’re thrilled to introduce the launch of the bet365 Fantasy Sports app across North America ahead of the World Cup, a tournament deeply valued by our fanbase,” said Trip Stoddard, Head of Business Development at bet365.
“Fantasy creates a fresh way for users to engage with the sports they love. By combining real player data with the excitement of collectible pack openings, we’ve created an experience that feels authentic, engaging, and unique while allowing bet365 to connect with our fans during one of the biggest moments in global sports.”
bet365 recently secured another launch in Michigan, marking it as the 17th state in the US that has access to the operator’s services.
Josh Turk, Chief Strategy Officer at LOW6 stated, “With bet365 Fantasy Sports, we're excited to help extend fan engagement beyond their core business and into a new category of interactive mobile gaming entertainment.
“Together, we've built a PvP mobile gaming experience that extends the excitement of the world's biggest football tournament beyond matchday, creating new opportunities for fans to engage, compete, and celebrate throughout the entire 2026 FIFA World Cup.”
In addition to the launch, bet365 will feature its signature early payout offer throughout the World Cup – where customers win early when their selected team goes up by two goals.
bet365 first launched in the US state of New Jersey back in 2019