Highlight Games has expanded the distribution of its archive sports betting content after launching its Soccerbet product with Ladbrokes Coral Digital, the online betting brands operated by Entain.
The London-based supplier specialises in video virtual sports and instant win games built around licensed archive footage. Its Soccerbet product uses historical match clips from competitions including the Premier League, LaLiga, Serie A, the Scottish Premiership and Turkey's Super Lig, allowing customers to place wagers on outcomes generated from real match footage rather than simulated events.
The rollout comes as operators continue to diversify their sportsbook and gaming portfolios with alternative betting formats designed to complement traditional live sports wagering.
Video virtuals, instant-win products and archive-based content have become a growing segment within regulated markets, particularly during periods when live sporting schedules are less intensive.
Ladbrokes and Coral are among Entain's flagship UK brands. The group has identified online growth in the UK and Ireland as a key driver of performance in 2026, reporting gains in digital market share despite increased regulatory and tax pressures on the wider gambling sector.
Under the agreement, Highlight Games said additional products featuring licensed PDC darts and ATP tennis content are scheduled to launch following the conclusion of the 2026 FIFA World Cup.
Highlight Games CEO Steven Holmes said: "We are delighted to launch Soccerbet with Ladbrokes Coral Digital and look forward to launching additional sports products later this year."
The partnership follows a period of international expansion for Highlight Games. Earlier this year, the supplier launched Soccerbet in Brazil through a partnership with Superbet, extending the product's reach into one of the world's fastest-growing regulated betting markets.
The latest launch also strengthens Highlight Games' position in its home market at a time when major operators are increasingly looking beyond conventional sportsbook products to drive customer engagement across digital channels.
In March, Highlight Games partnered with Bulletproof Games to develop a Serie A-themed slot product for the Italian market using licensed archive football footage, with distribution to be handled by Yggdrasil Gaming. The move marked another effort by the supplier to extend its archive content beyond virtual sports and into online casino products.
Highlight Games adds more than 10,000 new live-action sports clips to its content library each year for use across its betting products
