Kalshi has agreed to a new strategic branding and product partnership with ADI Predictstreet, the Official Prediction Market Partner of the 2026 FIFA World Cup, to help expand the industry’s footprint and provide the operator with co-branded marketing opportunities.
“The World Cup is the largest stage for any brand. We see this as a massive opportunity to increase global awareness and fan engagement. We’re excited to partner with ADI PredictStreet to bring more fans into the prediction market action,” Kalshi CEO Tarek Mansour said.
“From here through the Final, you'll see Kalshi integrated throughout the tournament. Now all that’s left is for Messi to lift the trophy.”
In the long-term, Kalshi will provide market expansion for ADI Predictstreet’s platform across international jurisdictions, as well as develop a co-branded World Cup hub to offer access to a “wide range” of global football prediction markets.
Kalshi and ADI Predictstreet will both deploy “infrastructure integrations leveraging ADI Chain's capabilities across global markets and explore Web3 product usage, stablecoins and on-chain settlement opportunities.”
ADI Predictstreet CEO Dimitrios Psarrakis addressed the new agreement, having said, "This is a transformational moment for our industry.
“Kalshi has built one of the most recognized prediction market platforms in the world, together we have an extraordinary opportunity to leverage ADI Chain's capabilities to introduce prediction markets to millions of new users through football's biggest stage. Our ambition extends far beyond the World Cup. We are building the foundations for a truly global prediction market ecosystem powered by world-class technology.”
According to the operator, Kalshi maintains an approximate 90% share of US prediction market activity, having previously formed partnerships with the Argentine Football Association (AFA), Men in Blazers, Luka Modric and Croatian Football Federation.
In what served as the latest development in Kalshi’s accelerated evolution, Mansour confirmed the operator has entered the early stages of planning a potential initial public offering, likely to be unveiled in late 2027 or 2028.
Kalshi formed a new partnership with StarCompliance on June 17 to develop an industry-first global compliance solution, offering Star client firms the ability to monitor employees’ prediction market activity
