Seneca Resorts & Casinos has expanded upon its collaboration with the Buffalo Bills NFL franchise by signing on as a Founding Partner of the new Highmark Stadium, as well as having the team acknowledge its development on ancestral lands.
“The Buffalo Bills acknowledge that we gather and work on traditional homelands of the Seneca Nation, the Keepers of the Western Door of the Haudenosaunee Confederacy,” the Bills’ statement said.
“We recognize and honor the Seneca people’s enduring connection with these lands and waters, and honor their past, present and future contributions to our region and the Western New York community.”
Highmark Stadium will make its debut ahead of the 2026-2027 NFL season, while the new multi-year deal extends the operator’s standing as the Official Casino of the Buffalo Bills.
Seneca Resorts & Casinos CEO Kevin Nephew also spoke on the new agreement, having said, Our Seneca Resorts & Casinos team knows well the feeling of opening and operating world-class properties that are built for big moments. This is a big moment.
“There is nothing more exciting than when the Bills are playing. It takes over the whole community. We are proud of the strong partnership Seneca Resorts & Casinos and the Buffalo Bills have built together, and we are looking forward to celebrating many exciting moments here in the years to come.”
Highmark Stadium will include a Seneca Resorts & Casinos Field Club and branding visibility for the operator, which is also set to serve as the Bills Legends Community Presenting Sponsor.
Former Bills players will make various appearances at Seneca Resorts & Casinos properties throughout the collaboration, with the Bills Legends Community encompassing more than 1,300 members.
"We’re excited to continue our partnership with Seneca Resorts & Casinos as a Founding Partner at Highmark Stadium," Buffalo Bills CCO Jason Hartlund said.
"Their dedication to delivering exceptional experiences aligns with our vision for our fans and community. Together, we’ll create memorable moments at the stadium and across Western New York for years to come."
Seneca Resorts & Casinos appointed Hicham Jaddoud as its new SVP of Resort Operations on May 7, where he began to develop and lead the implementation of hospitality strategy across all three of the operator’s New York properties.
Jaddoud originally joined Seneca Resorts & Casinos in September 2025 as Executive Director of Hotel Operations at its Seneca Niagara Resort & Casino property.
Seneca Resorts & Casinos unveiled a new mobile app for guests on January 12, offering the chance to check point balances, view promotions and special offers and book stays within a single platform
