PrizePicks has appointed Peter Andreu as the operator’s new Senior Director of Revenue Operations, where he will work alongside VP of Revenue Operations Matt Williams and SVP of Product Dylan Cooper.
As part of a social media post confirming the appointment, Andreu said: “I’m excited to share that I’ve joined PrizePicks as Senior Director, Revenue Operations.
“Looking forward to working alongside Matt Williams, Dylan Cooper & the rest of the PrizePicks team as we continue building a market-leading product at the intersection of sports & culture across both daily fantasy and prediction markets.”
Andreu joins the operator after spending over seven years serving with BetMGM, where he maintained roles such as Head of Sportsbook Promotions and Director of Sportsbook Promotions & CRM.
“I'm forever grateful for the opportunity to work at such an amazing organization, and I have so much gratitude for those individuals that have now become lifelong friends throughout the years,” Andreu said about his time with the operator.
Andreu also said he looks forward to meeting the PrizePicks team in Atlanta, where the operator was recently unveiled as the Official Partner of the Atlanta Hawks National Basketball Association (NBA) franchise and State Farm Arena.
The operator will engage in a number of brand activations, including promotions across digital platforms, TV broadcasts and game statistic updates. PrizePicks branding will also be displayed via in-arena signage, multimedia broadcasts and digital platforms as part of this latest partnership.
The deal will also see a premium hospitality space in the State Farm Arena renamed to the PrizePicks Party Deck, with promotions and activations set to be featured within the space set to feature through a number of NBA games, comedy shows and musical concerts held in the arena.
PrizePicks reached a new partnership agreement with HMA on June 1, representing a ‘major shift’ toward ‘hyper-local’ and ‘hyper-targeted’ marketing by sports betting and DFS operators
