DraftKings Casino has unveiled plans to launch Aristocrat Gaming’s Lightning Link slot title for online players in Connecticut, Michigan, New Jersey, Pennsylvania, West Virginia and Ontario, as well as formed a new partnership with influencer Brian Christopher for online and in-person activations.
As part of the collaboration, Christopher will engage DraftKings players through educational gameplay content and form a presence across the online platform with new widget integrations.
“DraftKings Casino is the freshest take on online slots for real money, with the coolest set of player features built on trust,” Christopher said.
“I am beyond pumped to welcome DraftKings to the BCSlots universe, and I’m honored to be part of the Lightning Link launch on the platform, which our fans have known and loved for the past decade. We look forward to joining forces to bring unique videos and extraordinary experiences to our audience.”
Christopher will also be featured in numerous in-real-life (IRL) experiences, which look to offer high-end DraftKings customers exclusive activations and VIP events.
DraftKings EVP & GM of iGaming Christian Bogstrand also spoke on the new partnership, having said, “Lightning Link is one of the most iconic and recognizable slot franchises in gaming, and we’re excited to bring this experience to DraftKings Casino customers.
“Brian Christopher has built a passionate community around casino gaming, and many of his fans already know and love Lightning Link. Together, we’re teaming up so customers can enjoy engaging content and one of their favorite games on DraftKings Casino, alongside our industry-leading portfolio of premium slot titles.”
In Michigan, the state’s Gaming Control Board approved DraftKings for a multi-state launch of its online poker platform on July 13, previously determining the operator met all regulatory requirements to conduct such activity.
DraftKings’ online poker platform is currently running through the Bay Mills Indian Community in Michigan, which serves as the state’s operator partner for the iGaming vertical.
DraftKings celebrated its launch in Alberta with numerous activation events across the province, including a 2026 FIFA World Cup watch party and a volunteer activation with Food Banks Alberta
