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Hard Rock Bet named official sportsbook of Miami Marlins

The deal strengthens Hard Rock Bet’s presence in South Florida, connecting the brand with Marlins fans through digital and in-stadium experiences.

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Key Points
The partnership will introduce exclusive promotions, fan experiences, original content and in-game activations
Hard Rock Bet will integrate live odds and promotional offers across Marlins.TV broadcasts throughout the season

Hard Rock Bet has been named the Official Sportsbook of the Miami Marlins under a new multi-year partnership. The agreement brings together two South Florida-based brands, with Hard Rock Bet expanding its connection to local sports and entertainment through its partnership with the MLB franchise.

The partnership will deliver exclusive promotions, premium experiences, original content and integrated activations at loanDepot park and across the Marlins’ digital and broadcast platforms.

Starting in August, fans attending Marlins home games can earn Bonus Bets through Hard Rock Bet’s Grand Slam promotion when the Marlins hit a grand slam.

Miami Marlins Vice President of Partnership Development & Marketing Robert Gelman stated: “As the sports betting landscape continues to evolve, Hard Rock Bet represents foundational innovation and leadership which we are excited to welcome to our Marlins family of partners.

“This partnership will deliver exciting rewards and experiences to Marlins fans and Hard Rock Bet players, along with unique content around the team and our games which fans will want to engage with.”

Hard Rock Digital Vice President of Brand Marketing Lauren Varnas added: “South Florida is our home, and the Marlins are at the heart of this community – making this partnership a natural fit for Hard Rock Bet.

“Through exclusive experiences, in-game features, and engaging digital content, we’re creating new ways for Marlins fans to connect with the action all season long.”

Hard Rock Bet will also feature prominently across Marlins.TV broadcasts, delivering live odds and promotional offers throughout the season to create a more engaging viewing experience for fans.

Good to know

Hard Rock Bet is Florida’s only legal sports betting platform

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