Land Based / United States

Hard Rock International

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Overview

Hard Rock International (HRI) operates in over 70 countries with 265 locations that include Rock Shops®, Live Performance Venues, and Cafes. In 2020, HRI launched Hard Rock Digital, a joint venture focused on online and retail sports betting and gaming. The company is known for its extensive collection of music memorabilia, boasting over 86,000 pieces displayed across its venues worldwide.

HRI has received recognition for its guest satisfaction, ranking highly in J.D. Power’s North America Hotel Guest Satisfaction Study for four consecutive years. The brand was also named the number one brand in this category in 2022. Additionally, HRI is the first privately-owned gaming company to be designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal.

The company has been acknowledged as one of Forbes’ Best Employers for Women, Diversity, and New Grads, and it ranks as a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI is committed to diversity, equity, and inclusion, aiming to support all team members, including underrepresented groups, and fostering an environment where everyone can express their ideas and opinions freely.

Latest News

  1. Hard Rock Casino Tejon Expansion Hard Rock Casino Tejon breaks ground on $725m expansion, set to launch in 2028 21 Oct 2026
  2. Hard Rock VP of Marketing Hard Rock Atlantic City appoints new Marketing VP 20 Oct 2026
  3. nba-restricts bets 2 NBA restricts parlay bets, ‘first of’ markets for sportsbook partners 16 Oct 2026
  4. Virginia casino sept Virginia casino revenue rises 33.5% for September to $97.6m 16 Oct 2026
  5. Hard Rock Netherlands Hard Rock Casino Netherlands operator receives approval to launch sports betting 13 Oct 2026
  6. Illinois August Casino Illinois casinos produce $192.8m revenue for August, increases 10.8% 6 Oct 2026
  7. Ohio casino august Ohio casino revenue climbs 5.5% during August to $93.9m 6 Oct 2026
  8. tejon-casino Mike Bean appointed Hard Rock Casino Tejon Property President ahead of expansion 29 Sep 2026
  9. gga-americas-26-winners Global Gaming Awards Americas 2026 winners revealed 28 Sep 2026
  10. Ac Walk Funds 2 Atlantic City casinos raise $315,000 for suicide prevention support 23 Sep 2026
  11. Hard Rock Tampa donations Hard Rock Tampa donates $100,000 to local organizations for Hispanic Heritage Month 17 Sep 2026
  12. Ballys Analysis Boom or bust: Which of Bally’s new US developments holds the most potential? 17 Sep 2026
  13. NJ August Gaming New Jersey gaming revenue falls 4.1% during August, totals $615.7m 16 Sep 2026
  14. hard Rock Malta Hard Rock debuts inaugural hotel property in Malta with grand opening ceremony 2 Sep 2026
  15. Hard Rock Formula One Miami Hard Rock named title partner of Formula 1 race in Miami as part of multi-year agreement 1 Sep 2026
  16. Hard Rock Seminole RGEM Hard Rock and Seminole Gaming highlight new initiatives ahead of RGEM in September 31 Aug 2026
  17. Hard Rock Pickleball Hard Rock Bet to serve as official partner of The Fort pickleball venue and APP Tour 12 Aug 2026
  18. canada-hard-rock Hard Rock Bet enters Ontario with first international online launch 23 Jul 2026
  19. miami marlins Hard Rock Bet named official sportsbook of Miami Marlins 22 Jul 2026
  20. FanCash analysis FanCash: Are sports betting operators able to mirror Fanatics’ reward currency? 9 Jul 2026
  21. Hard Rock International donates $60,000 in meal relief for Venezuela earthquake victims Hard Rock International donates $60,000 in meal relief for Venezuela earthquake victims 29 Jun 2026
  22. Hard Rock Las Vegas submits application for 2,000-seat entertainment venue Hard Rock Las Vegas submits application for 2,000-seat entertainment venue 25 Jun 2026
  23. Messi Hard Rock announces “All Teams. One Place” campaign to celebrate World Cup 9 Jun 2026
  24. Hard Rock breaks ground on new Brazil property ahead of 2028 launch Hard Rock breaks ground on new Brazil property ahead of 2028 launch 22 May 2026
  25. integrated resorts Is Eurasia entering a new era of integrated resort development? 22 May 2026
  26. casino Hard Rock Casino scores major collaboration at FIFA World Cup in Miami  7 May 2026
  27. Hard Rock Digital forms long-term licensing agreement with MLB Players and OneTeam Hard Rock Digital forms long-term licensing agreement with MLB Players and OneTeam 29 Apr 2026
  28. hard-rock Hard Rock Las Vegas begins executive hiring push ahead of Strip resort launch 29 Apr 2026
  29. morgan lexis Hard Rock promotes Morgan Lexis to SVP of Global Sales  28 Apr 2026
  30. hard rock Hard Rock kicks off “Save the Planet” commitment for Earth Month 2026  22 Apr 2026

In The Magazine

  1. responsible business gga americas 2026 shorltist Responsible Business of the Year 2026 28 Aug 2026
  2. shortlist customer loyalty program 2026 gga americas Customer Loyalty Program of the Year 2026 28 Aug 2026
  3. property shortlist gga americas 2026 Property of the Year 2026 28 Aug 2026
  4. digital operator shortlist Digital Operator of the Year 2026 27 Aug 2026
  5. land based operator 2026 shortlist Land-Based Operator of the Year 2026 27 Aug 2026

Trafficology

  1. meta content How are different gambling operators advertising on Meta? 2 Sep 2026