Adrian Jorge Bonaventura has been appointed Chief of Digital Marketing at Casino Buenos Aires Online.
Announcing the move, Bonaventura said he was proud to join a brand with such a strong track record and a leading digital channel in a dynamic, competitive industry, thanking Adrian Nicosia and María Laura Rios for the opportunity, along with the wider digital marketing and HR teams for their support during onboarding.
“I am eager to contribute my experience, learn from this great team and continue to promote the platform's leadership,” he said.
Bonaventura brings more than 12 years of experience across growth and performance marketing, demand generation, MarTech and digital transformation.
His background spans B2B, B2C and eCommerce brands across industries including manufacturing, energy, automotive and professional services, with past collaborations including Schneider Electric, Siemens and Toyota.
His specialties include paid media strategy across Google Ads, Meta Ads and LinkedIn Ads, CRM and marketing automation, first-party data and attribution, and leading multidisciplinary teams under agile methodologies.
Among his previous results, Bonaventura has managed eCommerce ecosystems spanning more than 18,000 SKUs while sustaining a 12.25x return on ad spend and led the marketing side of a complex Magento-to-Odoo platform migration, overseeing tracking, analytics and SEO strategy throughout.
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