Layla Victoria, Content Writer at Global Gaming Insider, brings a multidisciplinary background that bridges entertainment, storytelling and marketing strategy.
With degrees in Theatre, and Marketing focused on branding, she combines creative narrative craft with analytical insight to explore how brands, media and audiences connect, particularly within entertainment markets, including the gaming and betting industry.
Layla specialises in coverage across Latin America, especially her native Brazil, with an emphasis on the region’s ever-changing and fast-evolving regulatory landscape and its intersections with influencer marketing and digital culture.
In addition to journalism, she has experience in branding projects, translation and copywriting across diverse industries, including media, content creation economy, language-focused and the beverage sector. She has worked on developing brand voice, creative positioning and cross-platform storytelling strategies.
With a passion for clear and empathetic storytelling, Layla wants to make complex industry shifts more accessible and engaging, bringing a human voice to the business of gambling.
