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About Layla
Layla Victoria, Content Writer at Global Gaming Insider, brings a multidisciplinary background that bridges entertainment, storytelling and marketing strategy.
With degrees in Theatre, and Marketing focused on branding, she combines creative narrative craft with analytical insight to explore how brands, media and audiences connect, particularly within entertainment markets, including the gaming and betting industry.
Layla specialises in coverage across Latin America, especially her native Brazil, with an emphasis on the region’s ever-changing and fast-evolving regulatory landscape and its intersections with influencer marketing and digital culture.
In addition to journalism, she has experience in branding projects, translation and copywriting across diverse industries, including media, content creation economy, language-focused and the beverage sector. She has worked on developing brand voice, creative positioning and cross-platform storytelling strategies.
With a passion for clear and empathetic storytelling, Layla wants to make complex industry shifts more accessible and engaging, bringing a human voice to the business of gambling.
Latest from Layla
11 pieces-
Brightstar extends lottery technology contract with Spain’s ONCE
Multi-year agreement will see Brightstar continue supporting ONCE’s lottery operations and central gaming system, extending a partnership that began in 2002.
23 Oct 2026 · 1 min read -
Lula’s betting ban receives public support among Brazilian liberals
Progressive voices and small businesses have welcomed Brazil’s betting advertising ban, while the sector faces financial uncertainty.
23 Oct 2026 · 1 min read -
Brazil's January to September betting tax take reaches $2.1bn
Federal collection from betting through September already exceeds last year's full-year total, October's figures will be the first to show the ban’s effect.
23 Oct 2026 · 1 min read -
Singer with 12m followers promotes betting site despite Brazil's ban
Anderson Neiff promoted the Betaya platform on Instagram weeks after the ban took effect, and the site still accepts new registrations.
23 Oct 2026 · 1 min read -
Brazil targets more than 20,000 betting sites and digital channels
The Justice Ministry’s figures include 16,627 betting websites and 3,691 channels used to promote services, redirect users and support illegal gambling operations.
22 Oct 2026 · 1 min read -
Boca Juniors play with Betsson sponsorship in Brazil despite betting ad ban
The Argentinian club wore the betting brand against Vasco at the Maracanã, raising questions over how Brazil’s restrictions apply to foreign teams playing in the country.
22 Oct 2026 · 1 min read -
Brazil: Fake Government site targets bettors seeking balances frozen by the ban
Scammers cloned the Federal Government's Brasil sem Bets portal to capture taxpayer IDs from people trying to recover money left on betting platforms.
22 Oct 2026 · 1 min read -
Sportingblog, Superscore: Have Palmeiras and Fluminense found a betting ad loophole?
Palmeiras wore "Sportingblog" on its shirt, while Fluminense displayed Superscore, a free statistics site from Superbet's group. Both clubs lost betting sponsors to Brazil's ban.
22 Oct 2026 · 1 min read -
Chilean basketball player suspended following FIBA sports betting investigation
Stanley Scott will leave ABA Ancud after FIBA imposed a provisional suspension linked to a disciplinary proceeding.
21 Oct 2026 · 1 min read -
66% of Brazil’s small businesses back betting ban
A survey finds 66% of micro and small businesses support the ban, while 26% link online betting to lower revenue over the past year.
21 Oct 2026 · 1 min read
