NSUS Malta, the operator of online poker brand GGPoker, has joined the Swedish Online Gaming Association (BOS), taking the trade association’s membership to 18 companies.
The addition gives BOS representation from an operator primarily focused on online poker, a segment the association said receives less attention in Swedish regulatory discussions than online casino and sports betting. BOS represents licensed online gambling businesses operating in Sweden and advocates on issues including consumer protection and channelisation.
NSUS Malta entered Sweden under a commercial online gambling licence issued by Spelinspektionen. GGPoker’s terms state that licence 25Si2383 became valid on 30 April 2026 and runs until 29 April 2029.
The Swedish entry follows broader expansion of NSUS Group’s position in poker. The group completed its $500m acquisition of the World Series of Poker intellectual property from Caesars Entertainment in October 2024.
Caesars retained rights to host the flagship WSOP series in Las Vegas for 20 years and to operate WSOP Online in several US states under licence.
BOS Secretary General, Gustaf Hoffstedt, said: “This is due to their special expertise in the online poker segment, which is not highlighted in the regulatory debate as often as betting and online casinos.”
NSUS joins BOS at a time when Sweden continues to examine how effectively its regulated market captures domestic gambling activity. Spelinspektionen estimated overall channelisation across the competitive market at 84% in 2025, down from 85% in 2024.
The regulator also found that 94% of players had used the licensed market, while betting continued to record stronger channelisation than online casino.
The regulator has separately identified a sizeable and relatively accessible supply of unlicensed online gambling. Its assessment said fewer than 5% of Swedish gamblers were likely to actively seek gambling products outside the domestic licensing system.
The BOS membership therefore adds a poker-focused operator to an association that has been pressing for measures intended to increase the proportion of gambling taking place with Swedish licensees.
In June, BOS called for stronger changes to the Gambling Act after Spelinspektionen reported that Sweden’s channelisation rate had fallen to 84% in 2025. The association argued that existing measures against unlicensed operators were insufficient and raised concerns about players leaving regulated player-protection systems.
GGPoker’s Swedish licence covers commercial online gambling and remains valid until 29 April 2029
