PrizePicks has extended its partnership with social media influencer Drew “Druski” Desbordes by launching a new commercial series – “Whatchu On” – in hopes of increasing promotion ahead of the 2026-2027 NFL season.
"Druski has been a huge part of the PrizePicks' family since the early days, sharing our Atlanta roots and a relentless pursuit to entertain the people," PrizePicks SVP of Partnerships Joey Molko said.
"Our relationship began years ago because he was a PrizePicks player himself who believed in what we were building. He has become one of the biggest stars in the world, and we are thrilled to continue to work together to create moments that will have everyone talking."
Desbordes will expand his presence across the PrizePicks brand by starring in major advertising campaigns and creating co-branded original content with the operator throughout the 2026-2027 NFL season.
PrizePicks’ new “Whatcu On” campaign sees Desbordes placing gameday bets while “working through a variety of real life situations.”
Speaking on his extended collaboration with PrizePicks, Desbordes said: "I'm excited about extending my partnership with PrizePicks in advance of our football campaign.
"I've always been intentional about working with brands that genuinely connect with my interests, and everyone knows I love sports and have been a fan of PrizePicks since the early days of their business.
“We've always aligned on creative authenticity and finding ways to weave humor into the spots we produce. I'm pumped to bring this campaign to life and I know the fans are going to be tapped in throughout the football season. We've got some surprises on the way too!"
Desbordes originally joined PrizePicks as a brand ambassador in 2024, while the operator also unveiled a 10-foot statue at its office in Atlanta to commemorate his appearance at the 2025 NBA All-Star Celebrity Game.
To extend its partnerships with professional sports franchises, PrizePicks was formally unveiled as the Official Partner of the Atlanta Hawks NBA franchise and State Farm Arena during June 2026.
PrizePicks will engage in a number of brand activations with the Hawks, including promotions across digital platforms, TV broadcasts and game statistic updates. PrizePicks branding will also be displayed via in-arena signage, multimedia broadcasts and digital platforms.
PrizePicks appointed Peter Andreu as Senior Director of Revenue Operations on July 20, where he began to work alongside VP of Revenue Operations Matt Williams and SVP of Product Dylan Cooper
