The Brazilian Institute of Responsible Gaming (IBJR) and the National Association of Games and Lotteries (ANJL) are judicially notifying major digital platforms in Brazil. The action concerns the availability and promotion of illegal betting sites.
IBJR Executive President Carlos Eduardo Cabral Lima disclosed the action during a Senate hearing on PL 2470/2026, which proposes further measures covering consumer protection, mental health and household finances in the country's regulated betting market.
Lima told senators that representatives of IBJR and ANJL had discussed the issue a day before the hearing and were seeking stronger action from technology platforms.
Lima said: "We are judicially notifying all digital platforms, all big techs, so that they effectively have more efficient and effective measures to take down these sites and these domains."
The disclosure followed a demonstration in which Lima showed senators a verified social media account belonging to an influencer with 1.1 million followers.
According to Lima, the account contained a link promoting an illegal betting platform that could be accessed without the protections required from federally licensed operators.
The example formed part of IBJR's argument that enforcement against Brazil's illegal betting market needs to extend beyond blocking individual domains.
Brazil has already introduced measures intended to restrict the infrastructure available to unauthorized operators.
Legislation covering the regulated betting market establishes responsibilities around financial transactions involving illegal operators, while rules also prohibit the promotion of unauthorized betting businesses through digital channels.
During the hearing, Senator Alessandro Vieira also raised the role of big tech businesses and financial providers in facilitating illegal operators. Lima supported measures targeting financial flows, B2B suppliers serving unauthorized operators and digital platforms used to promote them.
The issue has become increasingly relevant as Brazil attempts to channel players toward the federally regulated market, which entered its fully licensed phase in January 2025.
Illegal operators can continue attempting to reach Brazilian consumers through new domains and digital advertising even after individual websites are blocked.
IBJR has estimated that illegal betting could represent as much as 44% of Brazil's market under its more pessimistic scenario, according to figures Lima presented during the Senate hearing.
In July, IBJR and ANJL welcomed Brazil's tougher betting advertising requirements while calling for enforcement against unauthorized platforms alongside restrictions imposed on licensed operators.
The Senate hearing examined PL 2470/2026, which proposes additional consumer protection and harm-reduction measures for fixed-odds betting and online gaming
