Fanatics Betting & Gaming has formed a new partnership with Bill Joe Productions and Shadow Lion to name Fanatics Sports & Casino as the presenting sponsor of Sundae Conversation with Caleb Pressley and to develop a new social-first series.
“We are excited to enter into this partnership with Caleb, Bill Joe Productions and Shadow Lion to develop a series outside of Sundae Conversation,” Fanatics Betting & Gaming CMO Selena Kalvaria said.
“We believe that working with creators like Caleb and his team to develop more original content is an excellent way for Fanatics Sports & Casino to deepen our relationship with fans through entertaining content that we can share on our own channels.”
Sundae Conversation is hosted by social media personality Caleb Pressley, and features a rapid-fire interview format with guests spanning culture, entertainment and sports.
Fanatics also partnered with Bill Joe Productions and Shadow Lion to develop the new social series – Where are They Now – which will premier on Fanatics Sports & Casino’s social channels.
The series IP will be owned by Bill Joe Productions, while the presenting sponsorship with Sundae Conversation will run throughout the 2026-2027 NFL season.
On September 3, Complex Bets – a sports betting and trading content platform launched in partnership between Complex and Fanatics Sports & Casino – expanded its slate of original programming to include three new series.
According to the release, Compex Bets’ expanded programming helps the platform “connect sports, culture, fandom, betting and prediction markets through personality-driven storytelling, expert analysis and interactive fan engagement.”
The newly released series help broaden the collaboration between Complex and Fanatics Sports & Casino, which previously debuted shows such as Complex On The Scene with Juju Adams.
Fanatics Sportsbook was fined $20,000 by Colorado regulators on September 1 for sending offers to a VIP user who had previously joined the state’s self-exclusion list on two different occasions
