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Overview
Latest News
FinancialMergers & Acquisition+ 4 more
Fanatics acquires CFTC-registered Water Street Labs and CX Clearinghouse from BGC
The operator will also partner with BGC to enable the development of new client data products which combine prediction market sentiment with traditional financial market data.
2 min read • Jul 27 • By Kirk Geller
Legal & RegulatoryFinancial+ 4 more
New York online sports betting generates $116.8m GGR for June, decreases 43.5%
FanDuel barely edged out DraftKings with just over $42.7m of revenue for June, equating to a decrease of 50.5%, while the Massachusetts-based operator’s GGR fell 40.5% to $41.6m.
1 min read • Jul 10 • By Kirk Geller
FinancialLand Based+ 4 more
FanCash: Are sports betting operators able to mirror Fanatics’ reward currency?
The rewards currency has allowed Fanatics to differentiate its broader ecosystem not only from the likes of FanDuel and DraftKings, but operators such as Kalshi and Polymarket as well.
5 min read • Jul 9 • By Kirk Geller
MarketingPartnerships+ 1 more
Sheffield United signs five-year retail partnership with Fanatics
Sheffield United has appointed Fanatics as its new retail partner in a five-year agreement aimed at enhancing the club's online and in-store merchandise offering ahead of the launch of its new Adidas kit.
2 min read • Jun 29 • By Jack Found
MarketingOnline+ 2 more
UAE: Fanatics’ joint venture with Momentum obtains GCGRA approval
The pair will now combine their marketing and technology expertise, pushing further innovation in the developing UAE landscape.
2 min read • Jun 29 • By Will Underwood
Responsible GamblingCSR+ 3 more
Fanatics agrees to ‘groundbreaking’ partnership with IC360 to establish Bad Actor Program
IC360 will collaborate with Signify Group’s Threat Matrix service to monitor for targeted abusive and threatening content across multiple social media platforms by the start of the NFL season.
2 min read • Jun 25 • By Kirk Geller
FinancialOnline+ 2 more
Fanatics introduces loyalty program for event contract trading
The Fanatics Markets platform is powered by CFTC-registered exchange Crypto.com and Derivatives North America, currently available across 23 states and four US territories.
1 min read • Jun 4 • By Kirk Geller
MarketingOnline+ 1 more
Fanatics expands NASCAR sponsorship with casino and sportsbook branding
The two-race deal links Fanatics Casino in Michigan with Fanatics Sportsbook in Illinois as the operator continues using sports partnerships to support customer acquisition.
2 min read • Jun 3 • By Shaan Khan
Land BasedPayments+ 3 more
Fanatics partners with American Express to launch new credit card
The card will create new opportunities for sports fans to connect with leagues, teams, merchandise and experiences.
1 min read • May 21 • By Megan Elswyth
Land BasedMarketing+ 3 more
FIFA and Fanatics sign collectibles licensing deal starting 2031
The agreement includes collectibles such as trading cards, stickers and trading card games.
2 min read • May 8 • By Marieta Lezaic
OnlinePartnerships+ 2 more
Complex to launch trading content platform through Fanatics Sportsbook partnership
The media platform will create interactive and original storytelling programming using Fanatics Sportsbook and Fanatics Markets’ data and insights, focusing primarily on sports and culture.
2 min read • Apr 3 • By Kirk Geller
OnlinePartnerships+ 1 more
Fanatics Sportsbook launching new Squad Bets feature to enhance parlay offerings
The operator also unveiled a new digital short titled The GM Era to promote the parlay feature and confirmed its availability in ‘most states’ with New Jersey and North Carolina following soon.
2 min read • Mar 24 • By Kirk Geller
Legal & RegulatoryLand Based+ 4 more
Fanatics Betting and Gaming unveils two senior legal appointments
The operator has assigned Alex Smith as its new Chief Legal Officer, with Sara Tait stepping in as SVP of Legal.
2 min read • Mar 17 • By Will Underwood
CasinoiGaming+ 4 more
Fanatics wrestles new content and promotions from various collaborations
WWE and White Hat Studios have launched a new branded online slot through Fanatics Casino, while the operator announces two additional content deals with Jomboy Media and RLX Gaming.
1 min read • Mar 12 • By Kirk Geller
MarketingOnline+ 3 more
Fanatics Sportsbook collaborating with Livvy Dunne on new March Madness campaign
Dunne will showcase the operator’s 10x-more-rewarding March Madness offer to bettors, which includes 10 profit boosts for every game day and an up to $1,000 new customer incentive.
1 min read • Mar 10 • By Kirk Geller
Legal & RegulatoryAppointments+ 2 more
Ari Borod joins Polymarket as President of Sports Business Development – despite Fanatics’ pushback
The operator attempted to sue Borod on January 12 for allegedly breaching a non-compete clause included in his contract with Fanatics, eventually reaching a settlement on February 2.
2 min read • Feb 20 • By Kirk Geller
CasinoOnline+ 1 more
Wazdan expands US footprint with Fanatics Casino launch in West Virginia
Fanatics Casino’s West Virginia offering now includes 15 Wazdan games.
1 min read • Feb 17 • By Tim Poole
CasinoiGaming+ 2 more
S Gaming expands US presence with Fanatics deal
S Gaming has agreed to supply Fanatics Casino with content across multiple regulated iGaming states including New Jersey, Pennsylvania, West Virginia and Michigan.
2 min read • Feb 12 • By Jack Found
MarketingPartnerships+ 2 more
Why is Kendall Jenner featuring in a Fanatics advert?
Fanatics Sportsbook has unveiled its debut Big Game advertisement, but why is Kendall Jenner the star of the show?
3 min read • Jan 27 • By Jack Found
Legal & RegulatoryOnline+ 2 more
New Kalshi-led coalition: SPGA shortcomings a cautionary tale?
With exclusive comments from Kalshi, Global Gaming Insider explores the inception of the Coalition for Prediction markets as the industry takes the fight to state regulators.
5 min read • Dec 12 • By Will Underwood
Legal & RegulatoryCSR+ 2 more
Fanatics concludes AGA membership following prediction markets launch
The operator officially launched its prediction markets platform Fanatics Markets on December 3, now joining DraftKings and FanDuel in relinquishing its membership status with the AGA.
3 min read • Dec 11 • By Kirk Geller
AppointmentsSports Betting+ 2 more
Sports Betting Alliance appoints the AGA's Joe Maloney as new CEO
Current President and CEO, Jeremy Kudon, will cede both roles to Maloney, before stepping into his new position as Chairman.
3 min read • Dec 11 • By Rory Calland
FinancialResults+ 1 more
New York sports betting handle tops $2.6bn again, GGR at $280.5m
New Yorkers wagered over $2.6bn in November - handle is marginally down on October's figures despite GGR exceeding the all-time record.
3 min read • Dec 9 • By Rory Calland
Responsible GamblingSystems & Software+ 4 more
Fanatics Sportsbook implements OpenBet Protect Suite
Company upgrades compliance and responsible gaming systems to include geolocation verification, fraud prevention and AI-driven player monitoring across 23 US markets.
6 min read • Dec 9 • By Claire McKernan
OnlineSports Betting+ 2 more
Fanatics Betting & Gaming CEO: Predictions markets 'so much bigger than sports'
Matt King joins Global Gaming Insider for an exclusive interview to speak on the launch of Fanatics Markets and how regulation concerns will be addressed.
7 min read • Dec 4 • By Kirk Geller
iGamingOnline+ 3 more
Fanatics Markets launches in 24 states, offers sport contract trading
The launch will be separated into two phases, with the December 3 unveiling featuring contracts for sports, finance, economics and politics, while early 2026 will add crypto, stocks and more.
5 min read • Dec 3 • By Kirk Geller
Responsible GamblingCasino+ 6 more
Fanatics CEO confirms prediction market entry
CEO Michael Rubin said the operator will be launching its new Fanatics Predicts offering within the next few weeks through a partnership formed with Crypto.com.
3 min read • Nov 20 • By Kirk Geller
CasinoiGaming+ 5 more
Fanatics debuts new NBA campaign featuring Megan Thee Stallion
Explained by Megan Thee Stallion features two advertisements planned to run throughout the NBA season, highlighting the operator's Fan Cash rewards and Fair Play injury protection.
3 min read • Nov 5 • By Kirk Geller
In The Magazine
Land BasediGaming+ 4 more
Customer Loyalty Program of the Year 2025
We present to you the 2025 Shortlist for the Customer Loyalty Program of the Year award, sponsored by Interblock.
5 min read • Sep 28 • By Mariya Savova
Digital Operator of the Year 2025
We present to you the 2025 Shortlist for the Digital Operator of the Year award, sponsored by SPRIBE
5 min read • Sep 26 • By Mariya Savova