Novig has launched a new sports trading application programming interface (API), offering users the chance to trade sports event contracts “programmatically, monitor order books in real-time and track performance” through the interface.
As part of the new API, Novig will offer users of the sports contract API zero maker fees, as well as provide in-play maker credits.
The API’s webpage states: “Each subaccount has its own balance and its own trading key. You create your management key in your Novig profile. It opens and funds subaccounts but can’t place orders.
“Your management key opens a subaccount, registers its trading key and funds it. Find a market in the catalog, place an order and follow it on the private stream.”
In September, Novig brought on actress Sydney Sweeney as an equity investor and launched a new advertisement campaign to promote the operator’s “just sports” approach, rather than focus on contracts tied to war, death or politics.
As part of the social promotion, Sweeney states there is “no betting on wars, or deaths and no politics” for Novig users, “just you, your takes and sports.”
The campaign received a polarizing response on social media, although Global Gaming Insider recently analyzed how the partnership with Sweeney has generated notable momentum for Novig.
On August 20, Novig filed a federal lawsuit seeking to prevent Wisconsin authorities from applying the state’s gambling laws to its prediction market operations, arguing its sports event contracts are financial products regulated by the Commodity Futures Trading Commission.
The legal challenge follows the Wisconsin Department of Justice filing lawsuits against several operators, including Kalshi, Polymarket and Coinbase, alleging their sports event contracts amounted to illegal online sports betting under state law.
The New York Mets appointed Novig as the franchise’s exclusive prediction market partner on July 30, representing the first-ever collaboration between an MLB club and prediction market operator
