Tom Banks appointed Executive Director of the Prize Competition Council

The Prize Competition Council (PCC) has appointed Tom Banks as its first Executive Director.  

The trade association was formed in June 2026 and, since then, has expanded from eight founding members to 65. 

The PCC works closely with prize draw operators, regulatory bodies and stakeholders to ensure the safety and fairness of prize competitions. Hence, members are expected to uphold the DCMS Code of Good Practice for Prize Draw Operators.  

The DCMS was introduced as a voluntary code in 2025 as they are not currently regulated under the Gambling Act 2005 due to draws' free entry route. 

Therefore, the code aims to create a consistent baseline of protections across the industry.  

With more than 13 years of experience across public affairs, corporate communication and reputation management, Banks was most recently the Head of External Relations at FDJ United.  

As the PCC's fist Executive Director, Banks is expected to help the members meet the DCMS Code's requirements and lead the council's continued growth. 

In the trade association's official press release, George McGregor, Independent Chair of the council, said: "The Prize Competition Council now represents 65 members, and supporting them with the requirements of the DCMS Code is our immediate priority. Tom brings experience of explaining complex regulatory issues to government, regulators and the media across the UK and Europe. 

“He understands the scrutiny facing businesses that serve the public and the need to support what they say with evidence. That experience will help PCC represent our members and explain how responsible prize competition operators work. 

“I’m very pleased to welcome him as Executive Director.” 

About his new leadership role, Banks explained: “Millions of people across the UK enter prize draws and competitions each year. The Prize Competition Council has an important role in explaining how the market works, championing responsible operators and making sure the sector’s voice is heard when decisions affecting it are made. 

“My first priority will be listening to members and supporting their work under the DCMS Code. I also want us to make a confident case for the sector by showing the standards responsible operators uphold, explaining how prize competitions work and representing the people who choose to take part."