The Kentucky Lottery has formed a new five-year agreement with Aristocrat Interactive to help expand the organization’s portfolio of eInstant games, starting with the launch of The Lamp for online players.
“This expansion represents an exciting opportunity to bring more of the games and experiences our players enjoy to the Kentucky Lottery's digital platform,” Kentucky Lottery President & CEO Maggie Garrison said.
“By adding NeoGames Studio's well-established content, we are enhancing the player experience, broadening our online offerings and continuing to generate critical funding that helps support education throughout the Commonwealth.”
Aristocrat Interactive collaborated with Brightstar – the Kentucky Lottery’s iLottery systems provider – to ensure a seamless integration and an “aligned approach” to digital expansion.
The supplier will provide eInstant games to the Kentucky Lottery through its in-house NeoGames studio, emphasizing the supplier’s focus on “driving meaningful digital growth for lottery customers.”
“Our focus is simple: deliver games players love and drive sustainable growth for lotteries,” Aristocrat Interactive iLottery Managing Director Chirs Shaban said.
“Kentucky is an important market, and bringing NeoGames Studio content to their players marks a meaningful step in its digital expansion. We’re proud to know our high-performing content will support the Kentucky Lottery’s mission of funding education.”
The Kentucky Lottery was originally formed in 1989 and has since generated over $8bn in total earnings, with proceeds going toward scholarships and grants for college students and their families.
On July 27, Aristocrat Interactive announced the launch of its first full-service iLottery platform for the Massachusetts State Lottery Commission (MSLC) – a first-of-its-kind collaboration for the supplier.
The platform will provide online lottery products and solutions to players in the state in collaboration with the MSLC, with Aristocrat’s PAM, draws games system, business intelligence solutions and customer and data experience solutions all included as part of the deal.
Aristocrat Gaming unveiled its new Tarzan Unleashed title for North American casinos on October 13, building on the supplier’s portfolio of Tarzan-themed games which first originated in 2013
