BetMGM has renewed its partnership with the National Football League (NFL) in Canada, keeping its status as an Official Sports Betting Partner of the NFL for another year.
The one-year extension builds on a relationship that began in 2022 and covers sports betting across digital and retail channels in Ontario and Alberta.
As part of the deal, BetMGM will keep using NFL intellectual property in its Canadian marketing campaigns, including the NFL shield, team marks and tentpole events such as the Super Bowl.
The agreement also provides opportunities for integrated marketing activations and premium hospitality experiences.
Matt Prevost, CRO at BetMGM, said: “Protecting the integrity of the game and the wellbeing of our players go hand in hand, and that commitment is at the heart of our renewed partnership with NFL Canada. We share the league’s view that sports betting must be built on trust: fair competition on the field, and a safe, responsible experience for the fans who choose to bet.”
Gavin Kemp, General Manager of NFL Canada, said: “We are pleased to extend our partnership with BetMGM for another year, continuing a relationship that has delivered exciting experiences for fans who engage with the game through betting.”
The renewal complements BetMGM’s football offering in Canada, where NFL fans in Ontario and Alberta can choose from more than 500 betting markets for every game, including anytime touchdown scorer wagers and a range of live betting options.
BetMGM has recently extended its partnership with hockey player Connor McDavid for multiple years
