BetMGM is a sports betting and online gaming company based in the US. It was formed in 2018 as a 50/50 joint venture between MGM Resorts International and Entain.
Headquartered in Jersey City, New Jersey, the company was established to participate in the growing US online gaming market.
BetMGM operates digital platforms for sports betting, online casino games, including slots, blackjack, roulette, poker and tournament poker.
Its services are offered under several brands, including BetMGM, Borgata Online, PartyCasino and partypoker.
The company uses technology provided by Entain and has access to MGM Resorts’ land-based and online gaming operations in the U.S.
BetMGM operates in over 29 US states and jurisdictions, covering approximately 52% of the adult population.
Overview
From The Huddle
Latest News
MarketingOnline+ 1 more
BetMGM unveils World Cup campaign tied to USMNT goals
BetMGM has unveiled a World Cup promotional campaign that includes a $500,000 bonus bet pool tied to every goal scored by the US men's national team, alongside other new features.
1 min read • Jun 4 • By Milagros del Priore
MarketingOnline+ 1 more
BetMGM utilizes World Cup weekend for Marriott loyalty push
The pair’s soccer-themed sweepstakes builds on their account-linking rewards program as New Jersey prepares to host the 2026 World Cup final.
2 min read • Jun 3 • By Shaan Khan
OnlinePartnerships+ 1 more
Ice Hockey icon Peter Forsberg named BetMGM Sweden ambassador
Forsberg, a 13-season NHL veteran and Triple Gold Club member, will feature in nationwide marketing campaigns and promote the brand across Sweden.
1 min read • Jun 2 • By Marieta Lezaic
MarketingOnline+ 1 more
BetMGM renews Premier League Darts title sponsorship
The extension keeps BetMGM attached to one of PDC’s main touring events as darts continues to draw stronger broadcast, ticketing and sponsor interest.
2 min read • May 29 • By Shaan Khan
Land BasedMarketing+ 2 more
BetMGM and Tailgate Beach Club partner ahead of May 16 grand opening
The sports and pop culture dayclub is located at Mandalay Bay Resort & Casino and will feature a live performance from acclaimed rapper Snoop Dogg as part of its grand opening celebration.
2 min read • May 14 • By Kirk Geller
In The Magazine
Conferences & ExhibitionsAwards
Review: The Global Gaming Awards EMEA 2026
A warm atmosphere and some vibrant jazz solos set the tone for another hugely successful Global Gaming Awards EMEA 2026.
10 min read • Feb 2 • By Rory Calland
Land BasediGaming+ 4 more
Customer Loyalty Program of the Year 2025
We present to you the 2025 Shortlist for the Customer Loyalty Program of the Year award, sponsored by Interblock.
5 min read • Sep 28 • By Mariya Savova
Digital Operator of the Year 2025
We present to you the 2025 Shortlist for the Digital Operator of the Year award, sponsored by SPRIBE
5 min read • Sep 26 • By Mariya Savova