Kalshi has followed up its partnership with CNN with a new multi-year, exclusive deal to feature prediction data on US channel, CNBC.
Despite the prediction market operator describing the CNBC deal as an "industry first collaboration," the agreement shares many similarities with the CNN partnership.
Viewers to both channels will apparently start seeing a Kalshi ticker running alongside certain segments of on-air programming.
However, CNBC will have access to some 'exclusive data' to be featured on programs including Squawk Box and Fast Money - in the announcement for the CNN agreement, there was no mention of exclusive data.
Kalshi will also be launching a CNBC page on its website, featuring markets selected by CNBC itself.
Both deals further Kalshi's positioning as a journalistic tool and in the firm's CEO Tarek Mansour's words, a 'Truth Machine.'
On the CNBC deal, Mansour says: "Together with CNBC, we'll bring accurate, market-driven predictions to financial reporting. It's the next evolution: moving from data about what's happening now, to real-time forecasts about what's happening next."
President of CNBC, KC Sullivan, also commented on the partnership, saying: "Prediction markets are rapidly shaping how investors and business leaders think about important events, Kalshi's data will serve as a powerful complement to CNBC's reporting and help people stay better informed about the world around them."
While the CNN integration does not extend as far as the one announced with CNBC, it is similarly angled as a newsroom tool.
CNN's Chief Data Analyst Harry Enten is namechecked as someone who will be tapping into live prediction market data to inform his reporting.
The CNBC integration will go live sometime in 2026.
Kalshi's competitor Polymarket has finally made its return to the US market after three years away
