For those who don’t know, who are Makeberry Affiliates?
Makeberry Affiliates is a performance ecosystem in iGaming built around stable, predictable growth for both affiliates and advertisers. It’s structured around three core pillars. First, we operate as a direct advertiser for three casino products – WinSpirit, RocketPlay and LuckyHills. Second, we run in-house media buying across Facebook, Google, SEO and Influence channels, with a strong focus on Tier 1 and Tier 2 markets. The third pillar is our analytics hub. It’s designed to remove the key bottlenecks that typically limit growth, giving buying teams the infrastructure they require to scale profitably.
What has changed about Makeberry’s growth and partnerships approach in recent years?
Quite a lot, to be honest. Becoming a direct advertiser brought us much closer to the product itself and, more importantly, to revenue and decision-making. At the same time, we’ve significantly scaled our SEO and Influence channels, which has helped us build a more balanced and resilient traffic mix. In parallel, we laid the foundation for our own analytics hub. If I had to sum it up, we’ve moved from reacting to market conditions to structuring the business on our own terms, where we control the key levers.
Looking at 2026, what products and integrations are you most excited about this year?
For 2026, we’re pushing in a few directions that we believe will pay off. We’re expanding the Makeberry Hub with new services that partners can plug into immediately, including our PWA solution.
{{QUOTE}}Naturally, that forces companies to rethink how they operate – changing strategies, rebuilding teams and cutting what no longer makes sense{/QUOTE}}
As a direct advertiser, we’re also extending our product portfolio. There’s already a new brand in the pipeline that hasn’t been announced yet, and more will follow. For affiliates, it means more room to scale and test, and for product owners – a chance to plug into a setup that can actually drive volume.
On the influencer side, we’re taking a more deliberate approach. We’re testing formats like virtual influencers to assess whether the channel can be made more predictable.
Tell us more about your new Makeberry Hub product and what your hopes are for this launch?
We’ve taken the infrastructure behind our own performance – tech, analytics, PWA, payments and business development – and made it available to partners as a service. On top of that, we’ve added financial and traffic control tools, so team leads and investors can clearly see how budgets are deployed and how performance is tracking. In practice, this removes the usual friction. Teams don’t have to constantly fix tracking, question the data or deal with operational gaps – they can focus on scaling.
What excites you most about working in the affiliate sector of this industry in 2026?
It’s probably the fact that the channels we relied on for years no longer behave the same way. PPC is practically dead, SEO keeps shifting, and with Facebook, every update seems to reset how you work. Naturally, that forces companies to rethink how they operate – changing strategies, rebuilding teams and cutting what no longer makes sense. That’s where I see a window for Makeberry Affiliates. While some are trying to stabilise, we can move faster, test more aggressively and take more calculated risks.