Trafficology · February 2026

February 2026

Trafficology zones in on the Brazilian market as we head into its second year of regulation, otherwise known as the carnival of gaming (well, maybe). On top of Brazil, this issue we look at influencer marketing, how to market to players in LatAm, prediction markets in the US, advertising regulations in Europe and a review of iGB Affiliate. All that and more!

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In this edition

9 articles

How to unlock Brazil for online gaming affiliates It’s no secret that Brazil has been one of the gambling industry’s favorite topics over the past two years. Forgetting its status as one of the world’s most sports-obsessed culture…
The unofficial 2026 guide for using influencer marketing in Brazil If you know anything about Brazil and somehow made it through 2025 without hearing about CPI das Bets, Virginia Fonseca being nicknamed “Tigrínia” on Twitter, or your WhatsApp aunt…
The LatAm affiliate revolution: Build bridges or say goodbye Latin America isn’t just knocking on iGaming’s door anymore – it has kicked the door down, walked in and is now redecorating the entire house. With Brazil’s market expected to gen…
Extra large expectations: How should affiliates approach Super Bowl LX? The concept of $1.7bn being spent on a single event can seem unfathomable to many across the US, that is until the term “Super Bowl” is used. The projected handle for Super Bowl LX…
Prediction markets: How can affiliates use the current window of opportunity? Since January 21, Google has been permitting ads for prediction markets (with some caveats). The pattern is familiar, because as much as the history of prediction markets has been …
How are UK affiliates utilising brand ambassadors? One of the golden rules of marketing has always been: know your audience. There is no point in committing to extensive, pricey campaigns or strategies if they are not going to conn…
Europe’s gambling marketing crackdown: What it means for affiliates For European gambling affiliates, the days of watching advertising regulation from the sidelines are over. This is no longer an “operator problem” or something that only affects TV…
iGB Affiliate 2026 panels: Fingers on the FTD pulse At the back of iGB Affiliate 2026 was the Pulse Theatre. Ever so slightly removed from the humming of the conference room floor and the packs of robot dogs roaming the aisles, this…
Review: iGB Affiliate 2026 It’s no secret that conferences in our industry are something of an attack on the senses. Anyone who has frequented exhibitions in the wonderful world of gaming will know that ring…