Trafficology · July 2026

July 2026

Trafficology examines how affiliates must adapt as they pursue new markets, looks at what makes Brazilian bettors different and reviews affiliate panels from iGB Live.

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In this edition

8 articles

Five ways Brazilian bettors differ from those in Europe When Brazil officially launched its regulated online betting market in 2025, it immediately became one of the industry’s most closely watched jurisdictions. With more than 200 mill…
Influencer marketing in sports betting: Authenticity, audiences and the affiliate evolution There was a time when sports betting acquisition was relatively predictable. Operators leaned heavily on sponsorships, paid ads, affiliate websites and SEO-heavy comparison pages. …
The exclusive that isn't Open any affiliate comparison page and the same word keeps appearing next to the welcome offers. Exclusive. An exclusive bonus, an exclusive deal, an exclusive code only available …
Are prediction markets a lifeline for US affiliates? The past few years have not been kind to affiliates. Between mature markets taking unpredictable turns, turbulent Google SEO algorithms and lawmakers tightening iGaming regulations…
Is using something old the best way to market something new? The iGaming industry is well-known for its innovation. Every studio is pushing new ideas to stand out in online libraries, while operators want customers to know they can play the …
How should affiliates navigate live casino accents in marketing? One of the key roles of an affiliate is to connect individuals with products that speak to them. Whether that is a slot they might like, a sportsbook that offers markets on leagues…
iGB Live review: The future of affiliate marketing – adapt & win At the most recent iGB Live 2026 expo, Clint Griscti, Apidae Co-Founder & CEO; Peter Gunni, Traffic Lab CEO; Stephen McBrinn, GameTimeDigital CEO; Tomasz Przybylowicz, Media&Leads …
iGB Live review: Unlocking growth through media partnerships For readers who are not based in the UK, ITV is one of the largest TV channels in the country. In fact, in literal order, BBC One is first, BBC Two is second and ITV is third on mo…