Trafficology · September 2026

September 2026

As worldwide scrutiny increases on Meta, Trafficology explores how gambling advertising is standing out on the international platform.

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In this edition

8 articles

How are different gambling operators advertising on Meta? Since late May, I have had a script save the Meta Ad Library pages for DraftKings, FanDuel, BetMGM, Hard Rock Bet, Fanatics and William Hill every night, which sounds obsessive unt…
Meta is tightening the screws: How can gambling affiliates stay in the game? For gambling affiliates, Meta has always been a slightly awkward friend: enormous reach and serious traffic potential, coupled with the nagging possibility that a campaign can hit …
Navigating Bulgaria’s new affiliate licensing framework We heard that you are currently involved in several affiliate licensing procedures. What have you seen so far in practice, and how straightforward has the application process been?…
Argentina's online gambling market: The old guard adapts to a new era Argentina's legal online gambling market is barely five years old, dating to the December 2020 launch of licensed betting in the City of Buenos Aires. But the people who control mo…
Q&A: Shaun Wallace, Gambling.com Group and "Smarter Gambling" Talk us through your partnership with Shaun Wallace – it's quite a 'different' one, so how did the idea come about? We wanted a face for Smarter Gambling everyone could relate to.…
Affiliates in Alberta: How to market North America’s next iGaming boom Over the past four years, Ontario has stood as the only fully regulated iGaming market in Canada, representing a Jon Snow-esque scene of solely holding off competition from the US …
Clicks without cover: Is India still worth the affiliate gamble? For affiliates, India used to resemble the ultimate “just one more market” temptation: 1.4 billion people, cricket functioning somewhere between sport and civic religion, cheap mob…
New market, new money? Five things affiliates should check before entering a new market A newly regulated gambling market can be like catnip for affiliates. New licences, new operators, fresh SERPs and a suddenly expanding advertising ecosystem all sound suspiciously …