The proposal forms part of Turkey's 2025-2026 action plan, which places MASAK at the centre of coordination across financial, digital and enforcement channels.
The campaign also warns against unlicensed operators, fake advertisements and misleading celebrity promotions, particularly promises of easy financial gain.
The Ministry of Trade expanded existing advertising rules to prohibit promotions for illegal games of chance alongside illegal betting and gambling.
Long-term value matters more than short-term spikes: Affiliates that focus only on emotional moments risk attracting low-retention users, while those building lasting audiences create more sustainable growth.
An AdSense policy update taking effect on August 10 will let Authorized Buyers place gambling ads in newly eligible markets without individually certifying each advertiser with Google.
Growing regulatory pressure highlights ongoing concerns over the legal status of prediction markets.
A suspected payment network targeted at the height of World Cup betting activity, with 16 people detained.
Anti-doping sample collection increased to 2,225 during the quarter, while lower-level men’s events accounted for seven of the 10 betting alerts received.
Lee joins from Oddin.gg after an 11-year tenure at Sportradar, adding regional experience as the supplier builds a market-specific commercial structure.
The operation adds to Turkey's wider enforcement push against illegal betting networks, payment routes and gambling-linked online crime.