Nigel Birrell - "Huge way to go" for online lotteries in the US

30 min · 10 Jun 2024

After just celebrating 10 years in the hot seat, Lottoland Group CEO Nigel Birrell exclusively joins the Huddle to discuss the company's aims to be the Uber/AirBNB of the lottery sector. In conversation, we cover...

- Birrell's background before joining Lottoland

- The company's journey since inception in 2014

- Biggest markets and products today

- KenoGo and the wider Australian market

- Where does lottery sit within the wider sphere of 'gaming/gambling?'

- AI. Always AI.

- The UK National Lottery and its transition from Camelot to Allwyn

- The US and Latin America

- Where will lottery go in the years to come?