Dr Anthony Lucas - Casinos over-using free play, research showing its limited impact

Name: Dr Anthony Lucas - Casinos over-using free play, research showing its limited impact
Uploaded: 2024-10-22T12:47:21Z
Duration: 21 min 29 s

Dr Anthony Lucas, Professor at the University of Nevada, Las Vegas, speaks to Tim Poole on the Huddle about the paper he released this year on the limitations of free play within land-based casinos. He does, however, understand why gaming executives may not jump to embrace his ideas. We discuss:

The inspiration behind Anthony's research

Why the data is from 2018 but the paper was only published in 2024

Consistency of results - hypothetically and using research from throughout Anthony's career

Anthony's main findings - that those given $0 of free play did not gamble any less than those given $15 in free play (and more results)

Bonus hunters and why free play does not create long-term loyalty

Viable alternative strategies

Why the industry may not embrace these findings, as they go against the mold

Why Anthony understands industry reluctance, but how much casinos could save if so much was not invested in (less effective) free-play bonuses