David Buhagiar - Analysing data, AI and the affiliate ecosystem

Name: David Buhagiar - Analysing data, AI and the affiliate ecosystem
Uploaded: 2024-12-16T13:30:18Z
Duration: 23 min 19 s

David Buhagiar, Senior Manager of Marketing & Acquisitions at NetRefer, speaks to Gambling Insider Editor Tim Poole about a wide range of topics.

We discuss:

The importance of data - is the industry currently utilising it enough?

How data can help track ROI and provide customer insights

How data can improve the operator-affiliate relationship

The role of the affiliate in today's gambling ecosystem - is it getting tougher and what challenges do affiliates face?

How does NetRefer help operators utilise data?

NetRefer's partnership with Microsoft

Product focus on NetRefer's Data Management Platform, GraphQL and CoPilot

AI - the benefits and challenges (an objective look)

NetRefer's plans for 2025 and beyond

The future of data