Conferences & Exhibitions / Trade Associations

Growing the Power of Play - Creativity, ICE Barcelona & Immersive Experiences

Name: Growing the Power of Play - Creativity, ICE Barcelona & Immersive Experiences
Uploaded: 2025-12-01T00:00:00Z
Duration: 26 min 33 s

26m 33s

Jody Frost, Head of Marketing & Brand at Clarion Gaming, unveils the creative thinking behind the bold 2026 themes for ICE and iGB Affiliate.

He reflects on Barcelona’s influence, the evolution of experiential storytelling, and what it takes to reinvent the creative theme for two of the industry’s most iconic events each year.

We cover: 🌟 Understanding the creative themes for 2026 events💡 Emphasising the impact of technology on gaming📈 Exploring strategies for event branding and engagement🤝 Highlighting the importance of networking during major events

Spain Conferences & Exhibitions Marketing