Conferences & Exhibitions / Trade Associations

Balancing Business & Fun - The Secret Sauce of ICE 2026

Name: Balancing Business & Fun - The Secret Sauce of ICE 2026
Uploaded: 2025-12-09T00:00:00Z
Duration: 29 min 14 s

29m 14s

Stuart Hunter, Managing Director at Clarion Gaming, joins us on The Huddle. Stuart discusses the upcoming ICE event in Barcelona, covering changes in venue layout, the expansion of the affiliate sector and the anticipated focus on eSports and illegal gambling markets.

🎟 ️ Expanding affiliate space in Hall 8 for better brand presence📈 Focusing on illegal gambling and regulatory discussions at ICE🎮 Enhancing esports activations with new partnerships📊 Implementing data-driven strategies for visitor flow

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