How AI is Levelling the Playing Field - Land-based Closing the Gap to Online

Name: How AI is Levelling the Playing Field - Land-based Closing the Gap to Online
Uploaded: 2025-12-15T00:00:00Z
Duration: 27 min 40 s

27m 40s

Jacob Lanning, Head of Commercial Strategy & Operations, Casino Systems at IGT, joins us on The Huddle. Jacob discusses the launch of TrueAim, an AI-driven product designed to enhance real-time decision-making for casino operators, addressing the gap in data accessibility on the casino floor. Key topics include the integration of spin-level data, hyper-personalisation strategies, and the implications of AI for both land-based and online gaming experiences.

Implementing TrueAim to enhancing real-time decision-makingReal-time data enabling hyper-personalised player offersBridging the gap between online and retail gaming experiencesMeasuring effectiveness with built-in business intelligence

United States Land Based Casino Artificial Intelligence