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AI Takes the Sportsbook Reins - Kambi at ICE Barcelona

Name: AI Takes the Sportsbook Reins - Kambi at ICE Barcelona
Uploaded: 2026-01-30T00:00:00Z
Duration: 4 min 22 s

Werner Becher, CEO at Kambi, joins us on The Huddle. Werner discusses Kambi's strategic focus on AI integration within their pricing and trading systems, alongside the company's growth in regulated markets like Europe and Latin America. The conversation highlights the upcoming FIFA World Cup 2026 and its expected positive impact on sports betting revenues.

- Investing over €17m ($20.2m) in AI technology

- Observing trends in outsourcing sports books amid regulations

- Preparing for increased revenues from FIFA World Cup 2026

Malta Spain Sweden United Kingdom United States Sports Betting Technology Artificial Intelligence