Designing Games For a New Generation - ELA Games at ICE Barcelona

Name: Designing Games For a New Generation - ELA Games at ICE Barcelona
Uploaded: 2026-02-03T00:00:00Z
Duration: 3 min 20 s

Marharyta Yerina, Managing Director at ELA Games, joins us on The Huddle. Marharyta discusses player expectations in gaming, the importance of storytelling and engagement in game development and ELA Games' strategy for entering new markets. They highlight the balance of high-quality visuals and interesting mechanics as key to attracting players.

- Entering new markets with exclusive game releases

- Balancing storytelling and design in game development

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