Data-Driven Success - KingMidas Games at ICE Barcelona

Name: Data-Driven Success - KingMidas Games at ICE Barcelona
Uploaded: 2026-02-03T00:00:00Z
Duration: 4 min 12 s

Sean Auret, Global Head at KingMidas Games, joins us on The Huddle. Sean discusses the importance of creating engaging experiences for players and operators alike, highlighting the role of regulation and data in game development, as well as the integration of AI to enhance performance. Key topics include the Power of Play mission, customised game development for emerging markets and strategies for meaningful client interactions.

- Enhancing player engagement through customised game mechanics- Utilising data for optimising core KPIs and player retention- Integrating AI to streamlining game development processes

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