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Casumo CEO on Brazil: Our industry advertises like there is no future

Casumo CEO Francesco Postiglione was quick to react when Brazil's online betting ban was announced. Below, he joins us as the first guest in a series of exclusive interviews on the Brazilian market.

3 min read
Tim Poole avatar
casumo ceo brazil interview
Key Points
Postiglione feels Brazil fell victim to a "sugar curve," where the industry was too loud in the face of a frustrated Government
The black market may be the result of the failings of the regulated industry, rather than short-sighted regulators
A more understated approach can help the sector change a direction of travel that is "sadly clear"

When President Luiz Inácio Lula da Silva announced a provisional online betting ban in Brazil, the whole industry was impacted. 

Naturally, operators in Brazil rushed to react, with Betano becoming the first brand to publicly announce legal action against the measure. 

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