PMU

Land BasedHorseracing+ 2 more

France: PMU introduces ‘’World Pool’’ branding for 2026 flat races with HKJC participation

This new visual will help bettors easily identify French races included in the international pool.

1 min read • Apr 22 • By Marieta Lezaic

HorseracingMarketing+ 3 more

France: PMU launches major campaign for new Play app

It will be a nationwide 360-degree campaign spanning TV, outdoor advertising, press and digital channels.

1 min read • Apr 14 • By Marieta Lezaic

Responsible GamblingLegal & Regulatory+ 5 more

France: ANJ reviews gambling operators’ prevention plans

While acknowledging the operator progress, the ANJ stressed the need for further action to achieve its goal of reducing the prevalence of problem gambling by 2027.

2 min read • Apr 7 • By Marieta Lezaic

AppointmentsHorseracing+ 1 more

France: Authority for Transparency approves Éric Woerth as PMU Chairman

France’s HATVP has approved Éric Woerth’s appointment as PMU Chairman, confirming it is compatible with his previous government role.

2 min read • Mar 31 • By Marieta Lezaic

OnlinePartnerships+ 1 more

Kambi enters French market with PMU sportsbook deal

PMU will use Kambi's turnkey sportsbook and a custom front end as it looks to strengthen its online fixed-odds sports betting offer in France's regulated market.

2 min read • Mar 31 • By Shaan Khan