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Live Desk

KPMG Gibraltar Gaming eSummit 2026

Sunborn Hotel, Gibraltar Jun 11, 2026
  • avatar
    Mariya Savova

    A few highlights from an unforgettable summit. 

  • avatar
    Mariya Savova

    A huge thank you to the wonderful KPMG team for the invitation, a superbly organised event and such warm hospitality throughout my stay.

  • avatar
    Mariya Savova

    Signing off from Gibraltar! 

    Excuse the flying hair, I was competing with both the event (and the gaming industry’s) biggest topics and a rather determined Mediterranean breeze. 

  • avatar
    Mariya Savova

    Ending a busy day with networking drinks in the sunshine. 🍹☀️

  • avatar
    Mariya Savova

    The KPMG dream team. 🤩

    Congratulations on another great eSummit here in Gibraltar and thank you for inviting Global Gaming Insider to cover the event. 

  • avatar
    Mariya Savova

    Bringing the KPMG Gibraltar eSummit 2026 to a close, KPMG's Will Hawkley reflected on what has been another successful year for the event, with record registration numbers and a packed programme covering some of the most important issues facing the industry.

    Looking back to the opening We All Want To Play seminar yesterday, Hawkley highlighted discussions around diversity, inclusion and AI, including one particularly memorable observation: AI isn’t fixing bias, it is automating it.

    Turning to today’s sessions, he noted the overwhelmingly positive sentiment surrounding Gibraltar, its government and its regulator, with many speakers highlighting the jurisdiction’s ability to adapt to change and position itself for future growth.

  • avatar
    Mariya Savova

    Helen Walton argued that the gaming industry needs to broaden where it looks for future talent.

    She suggested that the sector can sometimes draw from a relatively small pool of experienced professionals who move between the organisations.

    To continue evolving, Walton said the industry should move beyond that and actively seek talent, ideas and perspectives from outside too

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    Mariya Savova

    Asked which current trends or narratives they believe are overrated, panellists offered some thought-provoking responses.

    Marion Ryan challenged the assumption that AI will automatically deliver significant cost savings.

    While recognising its potential, she warned that implementing and scaling AI across a business can and will quickly become expensive, meaning organisations need to be realistic about both the opportunities and the costs involved.

    Ciara Nic Liam questioned the industry’s tendency to equate more content with greater success.

    She argued that simply launching more games is not a guaranteed route to growth.

    Customers do not suddenly have more hours in the day, and increasing content volumes does not automatically translate into increased engagement.

  • avatar
    Mariya Savova

    On Gibraltar:

    Marion Ryan highlighted Gibraltar’s competitiveness and the strength of its talent pool, arguing that skilled people will become even more valuable as the industry continues to evolve.

    She also suggested that Gibraltar’s ability to anticipate and adapt to industry changes (i.e. prediction markets) before many competing jurisdictions remains one of its greatest strengths.

    Ciara Nic Liam pointed to the close partnership between industry, government and regulator as a key differentiator.

    The certainty created by that relationship, she said, makes Gibraltar an attractive place for businesses and is likely to encourage more talent to relocate to the jurisdiction in the years ahead.

    Holly Gagnon echoed those sentiments, highlighting the importance of being based in a market that genuinely understands and embraces gaming. Drawing comparisons with the United States, she noted that Gibraltar recognises the importance of the sector and has developed an ecosystem where the industry is understood, supported and valued.

  • avatar
    Mariya Savova

    As the discussion continued, panellists reflected on the importance of human interaction and knowledge-sharing, even as technology transforms the workplace.

    Holly Gagnon highlighted the value of storytelling as a leadership tool, arguing that taking the time to mentor people through and tell them stories from your professional experience often has a lasting impact.

    Ciara Nic Liam echoed the importance of personal interaction, pointing to the growing emphasis many organisations are placing on bringing employees together in the offices.

  • avatar
    Mariya Savova

    The discussion on AI also turned to how the technology may change the way future employees learn and develop within organisations and their sectors.

    Helen Walton raised questions about how new starters will build context and understanding in an AI-enabled workplace.

    Traditionally, people entering a new role would spend significant time reading, researching and learning the business and the sector. As AI increasingly accelerates access to information, Walton questioned how organisations ensure employees still develop the deeper knowledge and context that comes from that process.

    Marion Ryan offered a complementary perspective, suggesting AI presents an opportunity to accelerate understanding of the wider business.

    By helping talented employees gain knowledge more quickly and immersing them in the organisation earlier, she argued, businesses can potentially shorten learning curves and help people contribute faster.

  • avatar
    Mariya Savova

    Asked where AI is creating value, Ciara Nic Liam said that while many people remain naturally sceptical about the technology, optimisation and automation have been part of business for years.

    Her message to staff is simple: use AI to complete tasks faster, but don’t stop there. The time saved should then be reinvested in reviewing, refining and improving the work produced.

  • avatar
    Mariya Savova

    Asked what has changed most over the past 12 months, panellists pointed to an industry facing both accelerating innovation and increasing pressure.

    Marion Ryan highlighted the growing pace of change in customer expectations, noting that operators must evolve more quickly than ever before as products and propositions adapt to changing consumer demands.

    Ciara Nic Liam echoed that theme, arguing that speed has become a critical competitive advantage. The ability to bring products to market quickly, learn quickly, test ideas and react effectively is increasingly defining success.

    Helen Walton reflected on what she described as a more anxious industry, with many businesses concerned about the impact of increasing regulatory pressure and the risk of over-regulation.

    Meanwhile, Holly Gagnon identified artificial intelligence and prediction markets as two of the biggest developments shaping the not just the past year but the industry’s future.

  • avatar
    Mariya Savova

    The KPMG Gibraltar eSummit 2026 concludes with a powerful panel featuring some amazing leaders.

    Moderated by the wonderful Micky Swindale, the discussion brings together:

    Marion Ryan (Tombola)

    Helen Walton (G Games)

    Holly Gagnon (Bragg Gaming Group)

    Ciara Nic Liam (Entain)

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    Mariya Savova

    Concluding her address, Grainne Hurst argued that the long-term success of consumer protection depends on maintaining a strong regulated sector capable of competing effectively against illegal operators.

    The choice before UK policymakers is clear. Are you going to back the regulated sector or boost the illegal market?

    Reiterating the BGC’s position, she pledged continued support for higher industry standards, stronger enforcement against illegal operators and ongoing engagement with government and regulators.

  • avatar
    Mariya Savova

    While acknowledging the Government’s objective of raising revenue and protecting consumers, Hurst argued that excessive tax and regulatory burdens risk making regulated operators less competitive and could unintentionally drive consumers towards the black market.

    Hurst pointed to lessons from other European markets, arguing that where regulation and taxation become disproportionate, black market activity tends to grow, while balanced and accessible regulated markets achieve stronger participation.

    Turning to financial risk assessments, she stressed that the industry supports effective consumer protection and has already implemented significant reforms, including online slots stake limits and affordability checks.

    However, she questioned whether additional financial risk assessments will deliver the intended outcomes if they create friction for customers.

  • avatar
    Mariya Savova

    Hurst draws a sharp distinction between the regulated and illegal gambling sectors, arguing that consumer protections only exist within the licensed market.

    She praised the success of the Safer Gambling Week initiative and pointed to available safer gambling tools.

    All of these things exist in the regulated market. They do not exist in the illegal market.

    Hurst warned that the growth of the black market remains the most significant threat facing the industry, consumers and regulators alike.

    Citing recent analysis, she said the UK's black market reached approximately £17 billion in 2025, with forecasts suggesting that it may reach new heights in the next few years.

  • avatar
    Mariya Savova

    I just love this quote 👏

    The regulated sector is not a problem to be solved. The regulated sector is the solution to be protected for the future.

    Hurst argued that for the vast majority of consumers, betting and gaming remains a normal leisure activity enjoyed safely and responsibly.

    She also highlighted the sector’s economic contribution, noting that the regulated betting and gaming industry contributes £6.8 billion to the UK economy, supports 109,000 jobs and generates more than £4 billion in tax revenue.

  • avatar
    Mariya Savova

    Grainne Hurst, CEO of the Betting and Gaming Council, takes to the stage.

    Opening her address, she highly praised Gibraltar as a jurisdiction that continues to play a vital role in the global gaming sector.

    Gibraltar is one of the great success stories of our industry.

    Hurst also emphasised the close partnership between the UK and Gibraltar, describing the connection as particularly important for operators and stakeholders across both jurisdictions.

  • avatar
    Mariya Savova

    Quick coffee break for attendees so in the meantime, please enjoy some of the official photos from this afternoon's sessions, kindly provided to GGI by the KPMG team.

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    Mariya Savova

    In his presentation, Tayo Sowole argued that the gaming industry has become heavily focused on acquisition and new revenue, while often overlooking the value of long-term customer (and by default revenue) retention.

    Drawing comparisons with the SaaS sector, he suggested that some of the most successful technology businesses measure success not simply by new customers won, but by the revenue and relationships they retain over time.

    He also emphasises the growing importance of account management and having the skills to "expand" accounts.

  • avatar
    Mariya Savova

    Tayo Sowole from G.Games is up next. And I have to mention, absolutely love the photo he included of him and Helen Walton at the Global Gaming Awards EMEA 2026 in Barcelona. 👏

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    Mariya Savova

    Prediction markets enter the conversation (no surprise of course).

    Lorenzo Coppola from Mischon de Reya highlighted the complex regulatory challenges facing operators as the sector continues to grow globally.

    Prediction markets allow users to trade on the outcome of real-world events, from elections and sporting events to economic indicators and current affairs. However, the central question remains whether these products should be regulated as gambling or financial instruments.

    While the debate continues in the US, where federal and state regulators are taking different views, Great Britain’s position is much clearer. The Gambling Commission considers prediction markets based on non-financial events, such as sports and politics, to fall within existing betting regulation, meaning operators would require a betting intermediary licence.

  • avatar
    Mariya Savova

    Barker also highlighted how regulators around the world are increasingly introducing stricter controls on gambling advertising and sponsorship.

    Ireland’s new Gambling Regulation Act 2024 has introduced significant restrictions, including limits on television and radio advertising, tighter controls around sponsorship involving children and young people, and new rules governing social media marketing.

    The Netherlands has also continued to tighten restrictions, with the final phase of its sports sponsorship ban taking effect in July 2025. Additionally, advertising encouraging live betting during sporting events is prohibited, with enhanced monitoring happening around major tournaments.

    Meanwhile, Brazil’s newly regulated betting market is already seeing debates around advertising reform, especially when it comes to influencers.

  • avatar
    Mariya Savova

    The presentation of course also examined recent developments surrounding gambling sponsorship in football.

    Barker pointed to increased regulatory scrutiny of sponsorship arrangements involving overseas operators, including the well-publicised Stake and Everton case.

    Barker alos reminded us that the Premier League’s ban on gambling companies as front-of-shirt sponsors officially takes effect very soon - for the 2026/27 season.

  • avatar
    Mariya Savova

    Barker also highlighted the role advertising plays in directing consumers towards regulated gambling products.

    By allowing licensed operators to advertise while prohibiting unlicensed operators from doing so, consumers are more likely to recognise and engage with regulated brands.

    The concern, she suggested, is that increasing restrictions on advertising could reduce consumer awareness of licensed operators at a time when illegal and unregulated alternatives remain easily accessible online.

  • avatar
    Mariya Savova

    Back in the breakout room for some power presentations. Coralie Barker is up next to discuss on the changing landscape for gambling advertising and sponsorship.

    Barker noted that while gambling marketing remains a frequent target for anti-gambling campaigners, the evidence linking advertising directly to gambling harm remains far from conclusive.

    Referencing findings from the UK Government’s 2023 White Paper, Barker said research identified advertising and sponsorship as largely passive influences, with factors such as personal gambling experiences or hearing about others’ wins having a greater impact on behaviour.

    However, despite the ongoing debate, the direction remains clear:

    “We are moving towards a more tightly regulated market.”

  • avatar
    Mariya Savova

    One of the most striking findings from the research was a disconnect between regulators’ perceptions and industry reality.

    For this study, KPMG and UNLV spoke to 113 regulators. When asked where AI is primarily being used, regulators most commonly pointed to customer-facing functions.

    However, as I mentioned in my previous post, gaming companies reported that AI deployment is currently concentrated in technology, security and product development

  • avatar
    Mariya Savova

    The research suggests AI adoption is currently most prevalent in technology, security, operations and product innovation functions across the gaming industry.

    While customer relationship management and marketing functions' adoption of AI appeared lower overall, adoption rates among online operators were significantly higher, reflecting the different priorities of digital-first businesses.

  • avatar
    Mariya Savova

    Artificial intelligence takes centre stage as Simo Dragicevic joins us to present  some of the findings from the UNLV/KPMG “State of AI in Gaming” research.

    The study gathered responses from 83 gaming companies, with input provided by senior decision-makers including CEOs, CTOs, Chief AI Officers.

    While cost reduction remains one of the strongest drivers for AI adoption overall, online operators were more likely to identify customer experience as their top priority.

    Despite growing investment in artificial intelligence, many gaming businesses are still struggling to measure its impact.

    The research found that almost two-thirds of organisations do not have a structured framework for assessing AI's ROI.

  • avatar
    Mariya Savova

    Discussing the opportunities that could emerge from the Gibraltar treaty, Picardo said the agreement creates a foundation for deeper regional cooperation, but stressed that long-term success will depend on the strength of relationships:

    “In the end, it’s all about relationships.”

    Reflecting on his experience in both politics and the legal profession, the Chief Minister noted that jurisdictions often compete on similar value propositions, whether in gaming, financial services or other sectors.

    In those situations, he argued, decisions are frequently influenced by trust, personal connections and the quality of relationships built not just between businesses but between people.

    Looking ahead, Picardo suggested that Gibraltar’s next challenge will be to build stronger relationships across the region and make the most of the opportunities created by a new era of cooperation with its neighbours.

  • avatar
    Mariya Savova

    AI joins the conversation again (of course).

    Picardo said:

    AI is not a replacement for you. It is enhancing what you do.

    The Chief Minister stressed that the real opportunity lies in using AI to help us work more effectively, make better decisions and unlock greater efficiency.

    “The key is to use AI to enhance productivity.”

  • avatar
    Mariya Savova

    Asked how Gibraltar can remain competitive in an increasingly contested international market, Chief Minister Picardo pointed to one key strength:

    “Certainty. That’s what Gibraltar brings to the party.”

    Picardo stressed that the gaming industry remains central to Gibraltar’s economy and plays a far more significant role in the jurisdiction than it does in many larger markets.

    As a result, he argued, gaming businesses can be confident that their concerns are heard and understood at the highest levels: 

    “You are sure that in Gibraltar, you matter.”

    The Chief Minister said Gibraltar’s close relationship with the industry allows decision-makers to remain connected to the practical realities facing operators and suppliers.

    While other jurisdictions may offer scale, Picardo suggested Gibraltar’s advantage lies in its ability to provide direct access to policymakers, regulatory certainty and an environment where the gaming sector remains a priority.

  • avatar
    Mariya Savova

    The afternoon programme begins with a fireside chat featuring Gibraltar Chief Minister The Hon. Fabian Picardo KC MP.

    Reflecting on the years of negotiations following Brexit, Picardo noted that Gibraltar now stands “on the cusp of implementation” and revealed he had spent part of the morning inspecting the final pieces of frontier infrastructure being removed.

    Looking ahead five years, he argued that Gibraltar’s future should no longer be defined by barriers at the border.

    “You’re looking at a Gibraltar beyond the frontier.”

    Picardo said the agreement delivers on the government’s core objective of protecting Gibraltar’s key industries, including gaming and financial services, while ensuring businesses can continue to attract talent and serve customers efficiently.

    He described the treaty as creating three significant opportunities for Gibraltar:

    - Continued access to the UK services market

    - Greater access to European markets for goods and trade

    - Unimpeded fluidity of people between Gibraltar and the Schengen area.

  • avatar
    Mariya Savova

    Lunch break views... ⛵️

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    Mariya Savova

    All morning seasions have now concluded.

    We will be back after a short lunch break. 

  • avatar
    Mariya Savova

    The panel highlighted Gibraltar’s new Gambling Act as one of the most significant developments for the jurisdiction in recent years, with speakers pointing to both expanded regulatory oversight and growing industry interest since its introduction.

    Among the headline changes are reforms to the B2B licensing framework and a broader definition of regulated activity, bringing more businesses within the scope of licensing requirements.

    One notable example is marketing activity, with certain marketing service providers now requiring licensing under the new framework.

    However, beyond the technical changes, speakers suggested the Act has created a renewed sense of momentum across Gibraltar’s gaming sector.

    Panellists described a growing level of interest from established operators, startups and individual entrepreneurs exploring opportunities in the jurisdiction.

  • avatar
    Mariya Savova

    UP NEXT:The Hassans team takes the stage to discuss Post-Treaty Opportunities & Cross-Border Arrangements 

    The discussion focused on what panellists described as a transformative moment for both Gibraltar’s gaming industry and the wider jurisdiction.

    With both the new Gambling Act now enacted and a treaty finally agreed after years of negotiation, speakers highlighted what they see as a unique opportunity for growth (something we have been hearing throughout the morning). 

    We all know the immediate benefits. Looking further ahead, the panel suggested that some of the treaty’s most significant benefits may emerge over time as confidence in the framework grows.

    Another major theme was Gibraltar’s expected removal from Spain’s tax blacklist, described as a “massive change”. The move is expected to have practical implications for workers and businesses. The panel argued that it will help improve confidence, strengthen Gibraltar’s international standing and remove a longstanding point of friction in relations between the two jurisdictions.

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    Mariya Savova

    One of the most significant developments concerns sportsbook offerings.

    From October, Malta will treat sportsbook products as electronically supplied services for VAT purposes.

    For Malta-based operators, this means:

    - Maltese VAT will apply when the player is based in Malta

    -  No Maltese output VAT will be charged when the player is located outside Malta

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    Mariya Savova

    Significant changes to Malta’s VAT treatment of gambling operations, which will take effect on 1 October 2026.

    As a result, several gambling products that currently fall within the exemption will become taxable in nature.

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    Mariya Savova

    Louise Grima and Ruth Bonnici of KPMG Malta take to the stage to discuss the latest developments on the Maltese tax front.

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    Mariya Savova

    Harrison highlighted the increasingly global nature of the digital workforce and the challenges this creates for employers. 

    Using software development as an example, he noted that companies can now access highly skilled talent from overseas markets at significantly lower costs than many local employers can offer.

    The result is growing pressure on businesses (and whole sectors) trying to recruit, retain and expand in-house.

    Harrison argued that this changing landscape makes investment in skills and training on a local scale more important than ever for sectors looking to remain competitive.

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    Mariya Savova

    Education has got to be in tune with the change to make sure we’re not left behind.

    Harrison says the rise of AI is forcing educators to rethink how they prepare students for the workforce.

  • avatar
    Mariya Savova

    Stewart Harrison highlighted the dramatic shift taking place in the global jobs market.

    Areas that were once seen as the future, including traditional app development and networking, are being reshaped by advances in AI and automation.

    The challenge for educators, he said, is ensuring training programmes remain aligned with the evolving needs of employers and emerging technologies.

  • avatar
    Mariya Savova

    Stewart Harrison MBE (Ministry of Education), takes to the stage to discuss Gibraltar’s Digital Skills Academy.

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    Mariya Savova

    We’re not here to replace government. We’re not here to replace the regulator. And we’re certainly not here to advocate for any one company.

    Nicky Macias on the role of the Gibraltar Betting and Gaming Association.

  • avatar
    Mariya Savova

    Macias outlined the three pillars of the GBGA’s work:

    Convene – bringing together operators, regulators, government representatives and industry experts.

    Coordinate – helping develop informed industry positions and facilitating constructive dialogue.

    Contribute – providing evidence, experience and practical insights to support policymaking.

    According to Macias, this approach has helped create direct dialogue between industry stakeholders and organisations including HM Treasury, HMRC, the Gambling Commissioner, the Gibraltar Financial Intelligence Unit and the Centre of Excellence in Responsible Gaming.

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    Mariya Savova

    "Better outcomes come from engagement."

    Engagement and collaboration between the government, the regulator, the industry itself, experts and other key stakeholders.

  • avatar
    Mariya Savova

    Opening the GBGA update, Nicky Macias highlighted the increasingly complex landscape facing gaming operators.

    From evolving regulatory frameworks and growing public health debates to Gibraltar’s new Gambling Act and ongoing tax developments, operators are navigating multiple areas of change simultaneously.

    “None of these developments happen in isolation.”

    Macias noted that the combined impact of regulatory reform, tax changes and shifting policy priorities is creating a more challenging operating environment for gaming businesses.

  • avatar
    Mariya Savova

    Nicky Macias takes the stage to provide an update from the Gibraltar Betting and Gaming Association.

  • avatar
    Mariya Savova

    The research also revealed concerning levels of gambling risk among participants.

    -  26.4% were classified as low risk

    - 27.8% were classified as moderate risk

    - 21.5% met the threshold for problem gambling

  • avatar
    Mariya Savova

    Among respondents who reported using unregulated gambling websites, the most commonly cited reasons were:

    - Deposits and withdrawals (68.9%)

    - Bonuses and promotions (55.6%)

    - No age verification requirements (55.6%)

    - Better odds (48.3%)

    - Wider variety of games (36.4%)

  • avatar
    Mariya Savova

    Comparing self-reported legal and illegal gamblers, the research found:

    -  70% of self-reported illegal gamblers used websites without ID verification

    - 20% used VPNs

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    Mariya Savova

    Presenting pre-publication research, Dr Harsh Mangat revealed that 20% of respondents reported gambling online before the age of 18.

    Among the U.S. 18-21-year-olds surveyed, sports betting (68.3%) was the most popular gambling activity, followed by online casino gaming (42%).

    The research also found generally low awareness of local state gambling laws among participants.

  • avatar
    Mariya Savova

    Dr Judith Glynn outlined how the University of Gibraltar’s Centre of Excellence in Responsible Gaming (CERG) is increasingly focused on applied research designed to deliver practical outcomes for industry, regulators and policymakers.

    Dr Glynn highlighted three active projects:

    Customer Messages & Safer Gambling Tools – exploring how behavioural insights can improve customer communications and safer gambling interventions.

    Illegal & Unregulated Gambling Among Young Adults – examining how 18 to 21-year-olds engage with legal gambling, illegal gambling and gambling-like products such as loot boxes, fantasy sports and esports betting.

    Banking Transaction Data & Gambling Harm – investigating how financial data can help identify indicators of gambling harm and financial vulnerability.

    The overarching goal is to translate academic evidence into practical safeguards, policy development and harm prevention measures across the gambling ecosystem.

  • avatar
    Mariya Savova

    I have found my way to the breakout room where Dr. Judith Glynn and Dr. Harsh Mangat of the University of Gibraltar will present pre-publication research examining illegal gambling among American 18-21-year-olds.

  • avatar
    Mariya Savova

    A pleasure to catch up with regular Global Gaming Insider contributor, Richard Williams, Partner at Keystone Law to reflect on this morning's disucssions and the biggest challenges for the UK gaming sector at the moment. 

  • avatar
    Mariya Savova

    Recap of this morning.

  • avatar
    Mariya Savova

    Young said tackling the illegal market requires collaboration far beyond the Gambling Commission alone.

    The Commission is continuing to strengthen partnerships with regulators, law enforcement agencies, payment providers, financial institutions, search engines, hosting providers and other stakeholders to disrupt illegal operators.

    We are working with them and we want to work with more.

    Young said the goal is to make it increasingly difficult and costly for unlicensed operators to target British consumers.

  • avatar
    Mariya Savova

    Young warned against focusing solely on headline figures relating to the number of illegal gambling websites.

    Illegal gambling has existed for as long as legal gambling has operated, she noted, and completely eliminating it is unrealistic.

    Instead, the Commission’s focus is on preventing illegal operators from establishing a meaningful footprint in the UK and disrupting their ability to scale.

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    Mariya Savova

    Drawing on her previous experience, Sue Young highlighted the illegal gambling market as one of the key challenges facing the Commission.

    She noted that illegal operators can establish themselves quickly online, avoid licensing requirements and generate significant revenues while seeking to circumvent regulatory controls.

    The opportunity to tackle the illegal market is one of the things that attracted me to this role.

  • avatar
    Mariya Savova

    Sue Young confirmed that the Gambling Commission Board considered the next steps on financial risk assessments during its May meeting.

    However, she said the Board has not yet completed its assessment of the evidence presented and is continuing to review the findings.

    “We know how important this is.”

    Young stressed there is nothing further to announce at this stage, but said the industry will be updated when decisions have been reached.

  • avatar
    Mariya Savova

    Sue Young of the UK Gambling Commission takes to the stage to provide an update on the latest regulatory developments in the UK market.

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    Mariya Savova

    Lyman:

    The industry tends to be quite conservative. They don’t necessarily want to be first mover. They want someone else to be first mover and then see how it works.

  • avatar
    Mariya Savova

    Lyman stressed that Gibraltar continues to view crypto as a higher-risk payment method.

    However, he said there is no fundamental barrier to adoption provided operators have appropriate safeguards in place, including:

    - Understanding the account holder

    - Verifying source of funds and wealth

    - Using blockchain analytics to assess transaction risk

    - Working through regulated providers

  • avatar
    Mariya Savova

    Andrew Lyman confirmed that Gibraltar is seeing growing interest in crypto and digital payment solutions from gaming operators.

    While no major licensing announcements have been made, he said operators are increasingly exploring the adoption of crypto payment methods and engaging with regulators on how they can be implemented safely and compliantly.

  • avatar
    Mariya Savova

    Discussing prediction markets, Andrew Lyman said Gibraltar already has a licensed operator in the space and views the sector as an opportunity to learn and evolve alongside the market.

    We are learning at the same time they are learning.

    The comment reflects Gibraltar’s broader approach to innovation: engaging with emerging sectors while maintaining regulatory oversight and ensuring businesses remain compliant.

  • avatar
    Mariya Savova

    Discussing the UK’s regulatory landscape, Lyman stressed the importance of continued engagement between government and industry.

    He said Gibraltar, the BGC and industry stakeholders must continue making the case for balanced regulation (not overregulation) that supports both consumer protection and long-term sector growth.

  • avatar
    Mariya Savova

    Lyman provided an update on Gibraltar’s plans for individual licensing, with the next step being digitalisation of the application process.

    Lyman said he was keen to ensure a fully digital system was in place before opening up individual licensing applications.

    The new process is expected to go live in October, with a focus on making applications as straightforward and efficient as possible.

    While applicants will still be required to provide extensive information, Lyman stressed that the process itself will be well facilitated.

  • avatar
    Mariya Savova

    Asked about the importance of mindset in regulation, Andrew Lyman emphasised that Gibraltar’s approach has always been to support responsible businesses rather than create unnecessary barriers.

    We’re not there to get in the way of business. Regulation should facilitate business.

    Lyman said Gibraltar’s longstanding position has been to remain business-friendly while maintaining high regulatory standards, helping create an environment where responsible operators can thrive.

  • avatar
    Mariya Savova

    UP NEXT Taking Stock & Setting Out Stalls

    Andrew Lyman and Albert Isola take to the stage for a fireside chat on the state of the industry and the road ahead.

  • avatar
    Mariya Savova

    Ultimately, we can only control the factors within our reach.

    Nigel Feetham says Gibraltar’s focus remains on providing the right regulatory environment to attract businesses, investment and talent while maintaining its position as a high-quality, innovation-led jurisdiction.

  • avatar
    Mariya Savova

    Feetham described the forthcoming EU-UK treaty relating to Gibraltar as a significant moment in the territory’s history.

    The issue is particularly important for the gaming industry, with around two-thirds of employees working in the sector travelling across the border each day.

    Feetham noted that ensuring the smooth movement of talent remains critical to the continued success of Gibraltar’s gaming ecosystem.

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    Mariya Savova

    Feetham also pointed to the growing role of stablecoins and their potential to facilitate faster cross-border payments.

  • avatar
    Mariya Savova

    Feetham highlighted Gibraltar’s ambition to attract investment from operators in emerging sectors, including prediction markets.

    As new business models continue to develop, he stressed the importance of ensuring Gibraltar remains positioned at the forefront of innovation while maintaining its reputation as a high-quality regulated jurisdiction.

  • avatar
    Mariya Savova

    The Hon. Nigel Feetham KC MP acknowledged that the past year has presented challenges for the industry.

    However, his message was one of optimism and ambition.

    What we can do is adapt, respond and position Gibraltar for greater things.

    Feetham said the Government’s focus remains on ensuring Gibraltar is competitive, resilient and attractive to businesses, investors and talent.

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    Mariya Savova

    The Hon. Nigel Feetham KC MP (Government of Gibraltar) takes the stage.

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    Mariya Savova

    The KPMG eSummit 2026 has officially begun.

    Stephanie Beavis and Aika Khaidarova welcome delegates to a packed day of discussion, bringing together leaders from across the gaming industry.

    They quickly walk us through today's agenda.

    We will hear about AI, international opportunities and the future of the wider gaming industry. 

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    Mariya Savova

    The room is filling up quickly.

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    Mariya Savova

    First things first...networking breakfast. 🥐☕

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    Mariya Savova

    Programmes laid out. Stage set. Everything is ready for a full day of discussions and insights.

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    Mariya Savova

    It’s almost time! The KPMG Gibraltar eSummit 2026 gets underway shortly.

    Ahead of today’s event, I had the chance to catch up with KPMG's Micky Swindale (one of the driving forces behing the success of the summit) to reflect on some of the key themes from yesterday’s #WeAllWantToPlay seminar and get a preview of what delegates can expect from today’s packed agenda. Honestly, there’s so much to look forward to!

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    Mariya Savova

    Time for networking drinks now. 🥂

    That's all for today, see you at 9am tomorrow.

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    Mariya Savova

    Great to catch up with Moya Wilson, Director at ACE Hollreiser, following today’s #WeAllWantToPlay seminar.

    Reflecting on the discussions, Moya said:

    I think there were a number of really interesting points that came out today and some that were coming out for the first time. There was a talk on AI as well and the bias in terms of recruiting towards men. That was really fascinating and I think eye-opening for a lot of people in the room.

    Moya also reflected on the progress the industry has made and the importance of continuing the conversation:

    I think progress has been made but I think one of the really important things to think about, and it was really only after Kelly’s speech that I started to think about this, is communication. The communication that’s needed not just by one business or by one group of businesses, but by everyone in the industry. Communicating the achievements, communicating what’s good and what’s bad as well.

    A thoughtful takeaway from an afternoon full of important conversations.

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    Mariya Savova

    Are women judged differently in leadership?

    Speakers gave an example that when a female CEO resigns, it often becomes a major talking point, with attention focused not only on the decision itself but also on the individual behind it. Similar departures by male executives do not always attract the same level of discussion.

    The panel agreed that many women in leadership roles feel their mistakes are judged more harshly than that of their male counterparts.

    The result can be additional pressure on women at the top, reinforcing the importance of creating environments where leaders are evaluated on their performance rather than their gender.

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    Mariya Savova

    This is more of a progression problem than a pipeline problem.

    Holly Addison highlighted one of the key barriers facing women in gaming and any business today: access to opportunity.

    Many women still face challenges when it comes to advancing into senior leadership roles.

    She also pointed to the importance of confidence, noting that women are often reluctant to apply for positions unless they feel exceptionally qualified (110%).

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    Mariya Savova

    “The best business decision is to have diversity.”

    Holly Gagnon argued that greater representation among decision-makers (on a global scale) can influence everything from responsible gaming policies to product design and so on,

    More diverse leadership teams bring different perspectives, challenge assumptions and ultimately help businesses make better decisions.

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    Mariya Savova

    “Women need a different kind of safe space.”

    Claire Arnold of Gordon Moody discussed the importance of tailored support for women experiencing gambling harm.

    She noted that women are more likely to gamble as a way of coping with trauma, while men are often driven by the pursuit of a win.

    Recovery can also be more complex, with many women managing family, caregiving and other responsibilities alongside treatment.

    Understanding those differences is essential to providing effective support.

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    Mariya Savova

    How do you design slots for women?

    Helen Walton challenged the notion that gaming products need to be radically redesigned for female audiences.

    Instead, she argued that developers need to better understand how women engage with games.

    Many female players are multitasking while they play, making the base game experience particularly important.

    Crucially, that doesn’t mean creating simpler products. It means designing with a broader range of player behaviours in mind.

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    Mariya Savova

    It’s time for the final session of the day: Changing the Odds: Women, Leadership and Inclusion in Gambling.

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    Mariya Savova

    And here is what we are discussing. 

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    Mariya Savova

    A little break for table discussions

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    Mariya Savova

    Descriptions matter.

    Kelly Kehn shared an example from a recent industry conference where a group of leaders were introduced before taking the stage.

    The men were described as visionaries, pioneers and industry leaders.

    The woman, despite having built and sold a highly successful business, was introduced simply as a former CEO and a Women in Gaming advocate.

    The story highlighted how language shapes perception and how accomplishments can be framed differently depending on who’s being discussed.

    As Kehn argued, representation isn’t just about who gets a seat at the table. It’s also about how their achievements are recognised once they’re there.

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    Mariya Savova

    “We have a female CEO.”

    Kehn challenged delegates to think about why that phrase still stands out.

    When we announce that a company has a female CEO, we’re often signalling that it’s unusual, something worthy of special mention.

    The implication is that female leadership remains the exception rather than the norm.

    As Kehn pointed out, true progress will come when leadership is discussed in terms of capability, vision and results, not gender.

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    Mariya Savova

    “The work disappears behind the gender.”

    Kehn argued that when women reach senior leadership positions, the narrative often shifts away from their achievements and towards their gender.

    Real inclusion means celebrating women not because they’re women in leadership, but because they’re exceptional leaders.

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    Mariya Savova

    Kelly Kehn reflected on a period in 2022 when some of the biggest names in gaming were led by women.

    Denise Coates at bet365, Amy Howe at FanDuel, Paris Smith at Pinnacle, Jette Nygaard-Andersen at Entain. Leaders who demonstrated that women could and should be represented at the highest levels of the industry.

    Are we continuing to build that pipeline of female leadership, or are we losing momentum?

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    Mariya Savova

    UP NEXT

    Kelly Kehn takes to the stage to discuss Say It Until It’s Seen.

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    Mariya Savova

    Female participation in sports betting typically sits between 15% and 25%, compared with around 35% across other gambling categories.

    For sportsbooks, closing that gap could unlock hundreds of millions in additional GGR.

    As Kitty argued, the challenge isn’t a lack of interest. It’s creating products and experiences that women understand and actually want to engage with.

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    Mariya Savova

    A common misconception? That women only care about women’s sport.

    Our speaker pushed back on this narrative, noting that women engage across the sporting spectrum. In fact, around 30% of the Premier League’s UK fanbase is female!

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    Mariya Savova

    Many women perceive sports betting as unsafe.That perception creates a barrier to entry long before women can even consider placing a bet.

    The challenge for operators is not just attracting female audiences, but building products and experiences that earn their trust.

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    Mariya Savova

    When a woman says she doesn’t know how it works, that’s not evidence about her. It’s evidence the product hasn’t done its job.

    Kitty Miller argued that sports betting products often rely on jargon, language and experiences designed primarily for male audiences.

    The challenge for the industry isn’t convincing women to participate. It’s creating products that are genuinely appeling and welcoming for everyone.

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    Mariya Savova

    Sports betting may have been built around men, but that doesn’t mean women aren’t interested in sport or betting.

    Speaking at #WeAllWantToPlay, Kitty Miller challenged some of the industry’s long-held assumptions about female audiences.

    She pointed to Formula 1 as a powerful example of what’s possible when a sport actively broadens its appeal. In 2017, women made up just 8% of the F1 audience. Six years later, that figure had risen to 40%.

    The lesson? When barriers are removed and audiences feel included, participation can grow dramatically.

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    Mariya Savova

    UP NEXT

    Kitty Miller of Score Queens takes the stage to discuss The Gap in the Game: Why Women are Missing from Sports Betting.

    The session will explore participation trends and how the industry can better engage female audiences.

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    Mariya Savova

    “AI is a tool, not a strategy.”

    Closing her session, Leila Goelz stressed that organisations can no longer shift responsibility onto algorithms when things go wrong.

    As AI becomes more deeply embedded in hiring (and other business) processes, continuous bias testing is no longer optional. Accountability remains with the organisation using the technology.

    Her three key recommendations:

    ✔️ Run a data health check

    ✔️ Challenge your vendors and understand how their systems work

    ✔️ Protect the human element in decision-making

    The message was clear: AI can be a powerful enabler, but responsibility for fair outcomes still rests with people.

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    Mariya Savova

    Another very interesting point from our first speaker:

    With AI-generated CVs becoming harder to trust and application volumes continuing to rise, many employers are relying more heavily on referrals and personal networks.

    But in industries where leadership remains predominantly male, could this approach inadvertently reinforce existing inequalities?

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    Mariya Savova

    The machine is brilliant at widening the net, but we still need the human when making hiring decisions.

    Goelz emphasised that AI can be a powerful tool for HR professionals. However, she warned against relying solely on automation, arguing that human judgement remains essential to ensure hiring decisions are fair, balanced and free from unintended bias.

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    Mariya Savova

    Research has shown that STEM and higher-paying job advertisements are more likely to be shown to men, while women are more frequently targeted with roles emphasising traits such as being “patient” or “careful”.

    The concern is that, without careful oversight, automation may not eliminate bias, it could simply scale it.

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    Mariya Savova

    “The machine was built to treat a man.”

    A powerful point from Leila Goelz’s speech on AI and algorithms when it comes to recruitment. 

    If women are underrepresented in the data used to train AI systems we use during the hiring process, there’s a risk that technology simply reinforces existing inequalities rather than solving them.

    The challenge for businesses is clear: how can we trust automation if the underlying data isn’t representative, and could algorithms unintentionally widen the gap they’re supposed to close?

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    Mariya Savova

    First on stage is Leila Goelz discussing The Invisible Barrier in a World of AI and Algorithms.

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    Mariya Savova

    We’re now underway.

    Bethan Lloyd of Global Gaming Women opens the seminar, marking 10 years of #WeAllWantToPlay and welcoming delegates for an afternoon of discussion focused on inclusion, leadership and progress across the gaming industry.

    Worth noting that Global Gaming Women now has over 9,000 members globally! 👏

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    Mariya Savova

    Guests are starting to arrive but can we take a moment to appreciate how beautiful this room looks? A wonderful setting for what promises to be an inspiring afternoon.

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    Mariya Savova

    There are conference venues… and then there’s this one.

    Attending an event aboard a luxury yacht sure is special. 

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    Mariya Savova

    ☕ First coffee of the day and a look at the agenda for this afternoon’s #WeAllWantToPlay seminar.

    Celebrating 10 years of the initiative, today’s discussions will explore leadership, inclusion and the future of women in gaming.

    Looking forward to hearing from this excellent line-up of speakers. See you at 4pm. 

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    Mariya Savova

    Pre-event drinks in the Gibraltar sunshine with one of my favourite people, Micky Swindale.

    Anyone who has attended the KPMG Gibraltar Gaming eSummit in the past knows how much effort goes into delivering an event of this calibre, and Micky is one of the driving forces behind its success.

    I’m also delighted to say she’ll be the first guest on a new project the GGI team and I have been working on, which I’ll be sharing more about very soon…

    Watch this space. 👀

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    Mariya Savova

    Already met some of Gibraltar’s most famous residents. 🐒

    Still waiting to find out whether the monkeys have a view on prediction markets...

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    Mariya Savova

    Arrival day is all about exploring. Isn't Gibraltar just gorgeous? 😍

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    Mariya Savova

    📍 Touchdown in Gibraltar. 

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    Mariya Savova

    Happy Monday. ☺️ The countdown for the KPMG Gibraltar eSummit 2026 is officially ON!

    From AI adoption and responsible innovation to regulatory strategy, M&A activity, tax developments and emerging betting models, this year's agenda brings together some of the most important conversations shaping the future of gaming.

    I will be on board the Sunborn Gibraltar throughout the event to share all the key takeaways from industry leaders and decision-makers.

    I will also be covering the #WeAllWantToPlay seminar (whick KPMG organises in partnership with Global Gaming Women), marking 10 years of the initiative and exploring progress in supporting women across the gaming industry.

    Keep an eye on this live desk on Wednesday and Thursday.

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    Mariya Savova

    The 2026 eSummit will build on the event’s strong foundations while embracing the future of the gaming industry, with an expanded focus on AI, innovation, regulation, and long-term sustainability across both the sector and the wider jurisdiction. The programme will once again feature many of the Summit’s most anticipated sessions, including the Operator Panel, Capital Markets Update, M&A Panel, and Power Presentations, alongside expert insights from regulators, government representatives, and industry leaders.

    Ahead of the main event, we are also delighted to welcome back the #WeAllWantToPlay Seminar on Wednesday, 10 June 2026, delivered in partnership with Global Gaming Women.

    KPMG Gibraltar Gaming eSummit 2026 will take place as a full-day conference aboard the Sunborn on Thursday, 11 June 2026.

    With limited places available, we encourage you to register now for the opportunity to attend.