Pragmatic Play unveils Pop
Vibrant new sub-brand combines bold visuals with beginner-friendly gameplay.
Vibrant new sub-brand combines bold visuals with beginner-friendly gameplay.
After moving from its self-built platform, the European operator used segment-level personalization and new bonus mechanics to keep more players active and raise their value.
The company outlines data results across matches, markets, regions and betting modes
Follow the money. Two trade associations, two countries, one target: payment providers. As EGBA and APAJO turn from lobbying to formal complaints, is the industry's fight against illegal gambling shifting to a new front?
Long-term value matters more than short-term spikes: Affiliates that focus only on emotional moments risk attracting low-retention users, while those building lasting audiences create more sustainable growth.
N1 Partners has shared the results of its FIFA World Cup 2026 Sport Promo, highlighting top-performing markets, traffic strategies and key insights for affiliates looking to maximise sports betting campaigns.
An AdSense policy update taking effect on August 10 will let Authorized Buyers place gambling ads in newly eligible markets without individually certifying each advertiser with Google.
Evoke has taken the next step towards its proposed acquisition by Bally's Intralot after publishing the scheme document, with shareholders set to vote on the deal in August.
Anti-doping sample collection increased to 2,225 during the quarter, while lower-level men’s events accounted for seven of the 10 betting alerts received.
Award-winning aggregator integrates high-volatility content with focus on fun to boost player engagement.