To open, what for Data.Bet is the key aspect of excitement around this World Cup? Are there any previously untapped esports opportunities it presents?

For us, the excitement is really about the evolution of how people interact with football betting. Traditionally, betting on football was focused on the outcome across the full 90 minutes. But now you have microbetting markets, for example what happens in the next five minutes, who wins the next corner, how certain players interact with the ball and so on. That adrenaline is a huge part of the experience.