Is it possible for operators to ensure an active and productive casino product portfolio during major sporting tournaments like the World Cup?

Like many things in business, success during an event as significant as the World Cup comes down to planning. This World Cup is especially notable – it’s the first to be hosted across three countries and features more participating nations than ever before. Because of its scale, operators need to prepare carefully.

A common misconception is that the casino product simply needs to survive while sports betting takes centre stage. I actually think the opposite is true. The World Cup represents one of the biggest acquisition opportunities operators get every four years. While many players arrive because of sports, a large proportion of them are also open to exploring casino products. What changes during a tournament like this is the type of casino content that performs best. If you imagine yourself watching a football match, you don’t want a lengthy, highly immersive experience that distracts you from the game. You want something quick and entertaining while still allowing you to stay focused on the match.